Fukuda Development Tips: No Mistakes in Major Decisions


Many people attribute the secret of Futian's success to excellent strategic decision-making and planning capabilities. Whenever they are at a development node, Futian cars always judge accurately when they are moving left or right. Zhao Jingguang, deputy secretary of the Party Committee of Foton, told the author: “Fukuda has not made any mistakes in major decisions.”

Imagine if it is not to identify the market gap, starting from the light truck, how could Fukuda hit a blast, dig to the first pot of gold? In the strategic choice of developing micro-or heavy-duty trucks, if Foton chooses the former, it is bound to miss the golden age of heavy truck market development. If only with great ambitions to hurry into the passenger car field from the sedan model, perhaps now Fukuda has put on a heavy burden.

Is Fukuda able to count? of course not. First of all, Fukuda bathed in the spring breeze of reform and opening up, and caught up with the good times when China’s economy is developing rapidly. Without fertile ground for China's reform and development, it is impossible to cultivate the robust seedlings of Foton Motor.

Again, it was Zhao Jingguang's conclusion that “Fukuda has always worked according to the laws of the market economy.” He told the author: “Fukuda's development has always taken the market as a starting point and allocated resources by market means. The stylized system did not frame Fukuda. "After seeing that the light truck has a market, it will launch products in due course and see that the heavy trucks have the potential to follow up promptly. The so-called camera timing is closely linked to the pulse of market changes and is always guided by market demand.

Experts in the industry once said that auto companies lack soft sciences for management decisions. However, the author found that Fukuda has strengths in this area. Zhao Jingguang said that the process of corporate decision-making is very important. A reasonable and scientific decision-making process includes many factors. "The quality of the decision-making team itself, the team's support, decision-making research, extensive listening to experts and scholars' opinions, etc. are all necessary conditions for making correct decisions." He said that Fukuda, an out-of-focus business, would not be involved.

Futian’s strong market research capabilities and learning capabilities are also commendable. To prepare for the development of overseas markets in a certain area, Futian will send several groups of people to visit the local people, distributors, service providers and other related parties on multiple occasions.

Fukuda also has a strong sense of risk prevention. In fact, behind every corporate decision, it is inevitable to hide risks. In order to minimize this risk, Foton took a plan and implemented it in phases. "Can not cause investment waste, can not have gambler psychology, we must think of a good response."


Careful and meticulous, keen and resolute is the style that Futian Company has.

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