September car price game staged part of the model discount shrink

When the reporter recently visited the auto market, he found that although distributors introduced a lot of preferential content, direct profit, sending decoration, sending maintenance ... but many models of Rangli are not so "affordable", and the total discount rate has shrunk.

“The game between consumers and dealers in September will determine the direction of the automobile market in the fourth quarter of this year.” Yan Jinghui, deputy general manager of the Asian Games Village automobile trading market, told reporters that some consumers still have expectations of price cuts at the end of the year, but the reality of volatile market prices, It will prompt distributors to choose between sales and profits. The overall price reduction is still the main theme of the auto market this year.

Discount on some models

"Now the price reduction plus the delivery of decorations, maintenance, etc., all the calculations did not give the direct two months before the car prices on the more favorable." Consumers at the Guangzhou Automobile Toyota 4S shop to see the car Mr. Wang told reporters that he began in June For the plan to change a new car, Camry is the main consideration of the model, originally thought to enter the September discount rate will be even greater, did not expect a week or two of time, the original 20,000 yuan discount has shrunk a few thousand dollars .

In the past two weeks, there are many models similar to Camry's discounted car prices. Among them, FAW Toyota Corolla's price fluctuations are the biggest in mid-size cars. It is less than half a month, and the preferential rate has rapidly decreased by more than 10,000 yuan.

After investigating the investigation, the reporter found that the models with relatively large price discounts in the last two months mainly include luxury cars such as Mercedes Benz and BMW. The transaction price has generally risen by tens of thousands of yuan; the prices of Japanese cars in middle- and high-grade cars have been significantly retraced, and have exceeded 10,000 yuan. Camry, Corolla and so on, Magotan, Sagitar and other German hot-selling car models also generally have a few thousand dollars in the discount; There are economical cars and mini-vehicles, such as BYD F0, Changan Benben, etc., the price also has a thousand dollars or so .

Reduce inventory and ease business pressure

Yan Jinghui told reporters that as a result of inventory pressure, the auto market price has begun to fight as early as June, but relatively speaking, the price of the terminal in August did not appear a large range of price reduction phenomenon, there is no prominent model of price diving . This has benefited from the timely adjustment of the annual sales plan by the manufacturers, reducing the number of dealers entering the vehicle, coupled with the market performance is basically good, curb the decline in sales, high inventory can be further digested.

The statistics of the China Association of Automobile Manufacturers also verified the fact that inventory was reduced. As of the end of August, the inventory of auto companies was 504,100, which was a decrease of 45,000 from the beginning of the month, which is the lowest level this year.

The reduction in inventory not only eased pressure on distributors' capital operations, but also caused prices to start rising. Reporters in the market saw that the current market has been a phenomenon of lack of vehicles, the scope of the models with insufficient inventory has been expanded, including the brand models with high inventory in June also appeared individual vehicle models incomplete supply shortage. Insufficient vehicle models and inadequate supply of imported vehicles are more common.

For a time, the joint venture brands have recalled the market preferential rate, and the cycle of hot-selling models has begun to extend. Even the self-owned brand models with preferential prices have always been higher, but also enjoy the 3,000 yuan energy-saving subsidies to call back the terminal discount.

Before the end of the year is a good time to buy a car

Informed sources said that the current market price reductions on models, on the one hand due to the reduction of product inventory, on the other hand is the result of manufacturers strictly limit prices.

It is understood that before the Japanese model market greater margin of preference, the effect is indeed reflected in the sales, but manufacturers have met in various regions, strictly control the price war between dealers, leading to some models prices callback.

In fact, after entering September, the discounts for many models have quietly shrunk, but only in varying degrees. The main reason, the market analysts analyzed, dealers are in the "golden nine silver ten" can launch more explosive non-profit promotional activities to prepare. "If you do not secretly callback some prices now, we will not be able to make many models when we promote mass impulses over time." An Asian city manager told reporters in this way.

However, in the face of shrinking preferences, experts advise consumers not to worry. “This kind of price correction is a seasonal adjustment. In the past few years, the auto market has entered the busy season, and dealers will do some articles on the car price. Overall, the price trend of the auto market before the end of the year is still mainly to reduce.” The expert suggested that there is a car purchase plan. The consumers maintain a good attitude and pay close attention to the price fluctuations of the alternative models. "Except for individual models, most models with price corrections will fall back after October." The expert predicted.

The reporter also learned from a number of manufacturers that the current brand models with tight production capacity will gradually increase production capacity in October, when the inventory on the auto market will increase, and the terminal prices will further loosen.

Many familiar dealers also frankly stated that before the end of the year, in order to complete the sales task impulse, the manufacturers must also give corresponding policies, and just for the store, there will be a corresponding promotion launched, so the price will definitely be Continue to decline. In general, before the end of this year, it is a good time to purchase a car. The current reduction in the discount of some models is only a short-term individual behavior and does not represent the general direction.