BMW's recall of "content" is referred to as serious technical problems

Analyst Liu Feng said that based on past experience, BMW recalled the responsible persons after recalling the faulty vehicles, not just repairs.

BMW Motors has announced that it plans to recall 358,800 BMW 5, 6, and 7-series sedan cars and Rolls-Royce Phantom (configuration gallery reputation forum) sedans worldwide due to leakage of brake fluid. The BMW 650i, 750Li and 760Li models will all be affected by this recall.

However, the recall of the BMW company in the United States began more than ten days ago, and the affected Chinese market has not yet received any notification of a recall. Southwest Feng Securities (13.46, -0.03, -0.22%) Automotive Research Institute Liu Feng told reporters that in the recent Paris Motor Show, BMW's president has made it clear that for the sake of preventive measures, BMW will recall 198,000 in the United States Cars; and BMW hopes for future market growth in China.

Liu Feng said that BMW's president has highlighted only China and the United States in the Paris Motor Show. However, this can not help but raise doubts. Since China and the United States belong to the important strategic layout of BMW and the Chinese market is the hope for BMW's future growth, why has China repeatedly encountered discriminatory treatment in the event of a recall? (See the C1 report on October 12th of this report, "Chinese car owners waited more than ten days," BMW recalled "still in communication"). Is BMW, the most trusted brand, concerned only with the huge cake of the Chinese market, rather than the vital interests of the owners?

Company statement avoids light

Consumers' right to be informed is compromised

BMW said that because of the possibility of liquid leakage in the assisted brake system, the recalled model will cause the brake boosting performance to decrease. However, under the above circumstances, the mechanical brake system that does not rely on assistance can still be used normally. The company has not received any related accident or casualty report.

An industry source pointed out that the statement made by the BMW company stated that the mechanical brake system can maintain the normal use of the above-mentioned BMW models even in the event of a failure of the power-assisted braking system. Actually, the power-assisted braking system and the mechanical braking system operate in cooperation with each other. The failure of the power-assisted braking system will definitely affect the braking effect of the vehicle, and thus affect the driving safety. Liu Feng also told reporters that there is a more serious technical problem in the brake fluid leakage.

In this regard, Li Weimin, director of Beijing Weibo Law Firm, said that BMW is obliged to promptly inform the owner of what kind of quality problems and impacts the car has. The vague statement of BMW Company violated the principle of transparency and infringed the right of consumers to know. The right to know is the basis for many rights such as the right to choose and claim, and other rights of consumers have also been infringed upon in varying degrees.

Voted by the owner

BMW leads the consumer market for used cars

According to the response from Beijing's old motor vehicle trading market, the recent increase in BMW used cars was more than in the first few months, and many models are relatively new. In Hangzhou, an important sales area of ​​BMW, a similar situation has emerged. According to relevant sources in the old automobile trading market of Hangzhou Automobile City, the recently-increased supply of used BMW vehicles has increased. Currently, BMW's various models of used vehicles are relatively complete.

While the second-hand BMW increased, its price has shrunk dramatically. According to incomplete statistics, the current domestic BMW models are generally 10 million less expensive than the newer ones. A related survey showed that since July, China's used car prices collectively dive, including BMW 5 Series (configuration Gallery reputation Forum) is leading the decline. Among several luxury car brands, the prices of used cars in the BMW 5 Series and BMW 3 Series (configuration Gallery Word of Mouth Forum) fell the most.

Analysts pointed out that, as mentioned above, there are no shortages of BMW owners selling their vehicles due to quality problems and after-sales service problems. Although due to the blowout situation in the Chinese auto market, BMW will carefully handle this vehicle quality problem in China. However, as compared to the previous American Toyota’s deterrence for large car companies such as BMW, China is still in a state where the corresponding mechanism is absent, which results in the inability of car owners to receive equal and adequate protection. Consumers can only Use the method of voting with your feet to safeguard your own interests.

Frequent recalls of BMW and BMW brands

On June 25, BMW China recalled 1694 new 7 Series sedan due to engine failure. On July 17, BMW China recalled 135 import 1 series due to failure of front side airbag or seat belt tensioner in the event of an accident. , 3 series models; in early August, BMW Germany headquarters due to brake discs may lead to the collapse of the disk in extreme circumstances, the global recall of 500 X5, X6 models. This time, BMW has experienced a serious braking system and the number of global recalls reached 358,800. This is the fourth short-term recall action by BMW, and the recall scale is far beyond the historical level. Industry insiders questioned whether such frequent recalls will inevitably lead to erosion of the brand. Will BMW still be able to afford the “most trustworthy brand”?

Liu Feng said that based on past experience, BMW recalled the relevant responsible persons after recalling the faulty vehicles, not just repairs.