In 1984, the 35th anniversary of the founding of the military parade, a group of Chongqing people's eyes did not look at new weapons, but they are closely watching the traction of strategic vehicles on the car.
Because the car's name is "Red Rock."
The birth of Hongyan has benefited from the country's "three-line strategy." As one of the projects that implemented the three-line construction strategy at that time, with the approval of the State Council, it invested hundreds of millions of dollars to build China's first heavy-duty vehicle manufacturing plant in Dazu County, Sichuan Province in 1965 (now Chongqing Hongyan Automobile Co., Ltd. ).
At the beginning of the establishment of the plant, Chongqing Hongyan has already begun cooperation with the famous military heavy-duty vehicle manufacturer in France, Belle École in France. On the basis of introduction, digestion and absorption, Bellier has disappeared, but its own national brand - - Hongyan was born.
Hongyan insisted on waving the national brand banner to today.
The introduction of the absorption line of the two Hongyan CQ260 off-road vehicles in 1966 was announced, which announced the birth of Hongyan Automobile, which was at the international level at that time, and became the first source of Chinese heavy-duty vehicle technology.
From 1965 to 1976, the factory successively produced six kinds of models, which were mainly used for military equipment, and the national brand of Hongyan Automobile was revealed.
In the early 1980s, Hongyan independently developed a series of civil heavy trucks, represented by Hongyan CQ30290, to fill the gaps in the domestic market, and became the first heavy truck brand in the early stage of reform and opening up.
In the mid-1980s, in order to change the situation of “deficiencyâ€, Austrian Steyr technology was introduced, led by China’s heavy-duty motor vehicle associates.
Through the introduction of Steyr technology, Chinese heavy-duty vehicles have been driven from design, manufacturing to management. However, due to the neglect of the way of thinking and basic principles of learning these technologies, and without a thorough independent research and development capability, the gap between China's heavy-duty vehicle technology and the world advanced level has not been significantly shortened as expected at the time of signing. The Yellow River and Yan'an brand series in traditional heavy trucks have gradually been replaced by the “Steer†brand that has introduced foreign technology.
Only Hongyan has accumulated more than 40 years of professional manufacturing experience in heavy-duty trucks. It has independently adapted itself to civilian product development, cultivated its own market, and fostered R&D teams. On the basis of Hongyan’s unique national heavy-duty truck brand, it has achieved brand continuation and improvement.
Going out of the country Hongyan car began to go abroad in the 1980s and has gradually accelerated its pace in recent years.
In the Kazakhstan market, Red Rock defeated the Russian Camas heavy-duty truck. The customer praised the "Red Rocker's climbing ability is stronger".
"Red Rock" is currently the largest domestic auto company with independent brands and independent brands.
Hongyan has selected more than 30 countries in Russia, Africa, and Europe to register, and has promoted the promotion and promotion of agents through unified sales and promotion specifications (but most of the expenses are financed by Hongyan. Currently, Hongyan is abroad. Exclusive dealers have publicity and promotion costs. For countries where sales are particularly large, such as Kazakhstan, Algeria, and Angola (the number of sales in Angola last year were 350), they have done their own registration promotion. The previous year had sent people to stay in Kazakhstan last year. Already dispatched to Algeria, it is expected that 4S stores will be built this year and next.
The sales of Hongyan brand heavy-duty trucks abroad are much greater than those of Steyr vehicles. For most countries, they are directly sold under the Hongyan brand, but only for a small number of markets that need sprinting to allow the resellers to take out the Chinese language. "Hongyan" trademark is affixed with the trademark of non-automobile products, and retains the English symbol of Hongyan.
The export growth of Hongyan heavy trucks is swift and violent. The reporter interviewed Hongyan one day ago to get a large order for exporting 40 heavy trucks and more than 2 million parts and components of Tanzania. The other party said that if the first phase of cooperation is satisfactory, it will continue to cooperate, and The export contract with Tanzania is the TT form of payment to the car after payment.
At the turn of the third century, at the turn of the century, the former heavy truck group was dismantled and reorganized. Chongqing Zhongqi, Jinan Heavy Duty Truck and Shaanxi Automobile's “three brothers†became competitors. In the fierce competition of technology convergence, product homogenization, and corporate strength, the leadership team headed by Zhang Yupu is keenly aware that all three companies are producing and operating at the turn of the century, the former heavy truck group is dismantled and restructured, Chongqing Zhongqi, Jinan CNHTC and Shaanxi Automobile's "Three Brothers"
Although over 40 years of development, Hongyan lacks funds, less technology, and shorter models after the arrival of the new century. Chongqing Zhongqi, which urgently needs technical and financial support, urgently needs a joint venture to restructure. From September 8, 2004, SAIC, Iveco Italy, and Hongyan have formally signed the “cooperation framework agreementâ€. The history of joint ventures can be described as difficult and dangerous. After more than a thousand days and nights, on June 13, 2007, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. finally obtained approval from the Ministry of Commerce. As people's fierce competition, the leadership team headed by Zhang Yupu is keenly aware that all three companies are producing and selling the same kind of product, “Steyr,†and they must not be forced to leave their arms. They must be better in the brand strategy. This same product, which cannot be achieved simply by throwing off the arm, must be superior to the brand strategy. Heavy Truck Group was disassembled and reorganized, Chongqing Heavy Duty Truck, Jinan Heavy Duty Truck and Shaanxi Automobile's "Three Brothers" became the turn of the century, the former Heavy Truck Group was dismantled and reorganized, and Chongqing Heavy Truck, Jinan Heavy Duty Truck and Shaanxi Automobile's "Three Brothers" became Competitors. In the fierce competition of technology convergence, product homogenization, and company strength, the leadership team headed by Zhang Yupu is keenly aware that SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. eventually won the Ministry of Commerce on the 3rd. Approval. Can't fight, must be better in brand strategy
Steyr technology gradually became homogenous with the introduction of major auto companies in China, and Steyr technology has not been updated since the 1980s. Therefore, Hongyan decided to cooperate with Iveco and newly developed hybrids. The loading vehicle has already gone offline. (The mixed vehicle is a combination of the Iveco assembly and the Hongyan assembly technology. It is mainly used for tractors and trucks, with a focus on the cockpit. The current domestic production of large vehicles The focus is also on the cockpit).
Through the third joint venture or the introduction of advanced international technologies, it has become the mainstream of the national automotive technology revolution. In this process, it is very important that we can develop our own brand, because the process of joint ventures is a process of learning, a process of cultivating talents, and creating conditions for an independent, autonomous national brand. In the wave of the introduction of national brands, in fact, it is not how to protect them. The key lies in how to make our national automobile brands learn and absorb, the competitive strength is fully developed, the production capacity is fully developed, and the external market environment is fully developed.
If you cannot form your own core R&D capabilities during the introduction process, the ultimate lifeblood will remain in the hands of others, and national brands will not be able to talk about them. Therefore, we must effectively handle the relationship between the introduction and reference, absorption, and formation of independent research and development capabilities. .
Hongyan Company is currently actively introducing the development and introduction of vehicle manufacturing technology, major assembly and component manufacturing technologies in accordance with this idea, emphasizing:
1. The Hongyan brand can not only be lost, can not disappear, and can not be diluted, but it should use the advanced technology to absorb and inject fresh blood into Hongyan and give new connotations;
2. The Chinese must master the core technology. If you can't master the core technology, even if you have a 50:50 stake, China's right to speak is not enough, and the emboldenedness is insufficient;
3. The product development must be synchronized with the development of the most advanced foreign technology, and the products will enter the international market synchronously.
4. Pay attention to the cultivation of independent research and development capabilities, digest and absorb advanced technologies, and finally form three platforms for vehicle products: First, develop and perfect the existing Hongyan and Steyr products to form the first platform for the vehicle. The second is to use the advanced assembly introduced to upgrade Red Rock and Steyr to form the second platform of the vehicle. The third is to produce a new series of heavy vehicles with leading levels in the world today to form the third platform of the vehicle.
Ultimately, we need to use our own new ideas to digest and absorb these advanced technologies and experiences of the world before we can use them to reinforce the backbone of national car brands.
Hongyan will be the next grade in terms of tractors this year (at present, most of them are construction vehicles, and tractors are more demanding on the cab).
View related topics: New Generation Hongyan Heavy Truck - Jieshi GENLYON heavy truck listing
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