Some Passenger Vehicle Companies Q1 Completion of Annual Target Sales Volume Comparison

The statistics released by the China Association of Automobile Manufacturers on April 9 showed that in the first quarter, China’s automobile production and sales maintained a high-speed growth momentum, and both production and sales volume exceeded 4 million.

Microscopically, from the perspective of the ratio of sales in the first quarter of each company to total sales targets, the completion of joint venture brand companies is better than that of self-owned brands. The joint venture brand companies have reached or exceeded 25% of the annual target total, and a considerable number of the independent brands have failed to complete. From another point of view, the target positioning of self-owned brands for annual sales is not precise enough. On the macro data, we can see that China's auto production and sales are both prosperous, and self-owned brand companies cannot be overjoyed.

Among the joint venture brand companies, Changan Suzuki had the highest percentage of completion in the first quarter, while the rest of the companies were distributed at 27%-28%.

Companies that have failed to achieve a 25% ratio include three FAW-Volkswagen, Shenlong Auto and Beijing Hyundai. Of which FAW-Volkswagen completed the lowest proportion of 23.57%.

The number of self-owned brand companies Zhongtai Automobile, Geely Automobile and FAW Car was ranked the highest, with 29.37%, 27.65% and 25.25%, respectively. Other self-owned brand enterprises are more or less at a certain distance from 25%.

The sales volume of Great Wall Motors, Lifan Motors, Jilin Motors, Guangzhou Changfeng Motors and Dongfeng Passenger Vehicles was less than 20% of the annual sales target. Among them, Jilin Automobile's completion ratio is only 4.4%. It will be a great challenge to complete the annual sales target.

Although the overall auto market in the first quarter is positive, there are significant differences in how well the companies look at each other, and how the auto market will remain unpredictable in the second quarter. For this reason, Gasgoo.com made a simple survey of the forecast of the second quarter's auto market. The average number of people surveyed believe that the main reason for the increase in the auto market in the first quarter was the strong market demand and the replenishment of companies' inventory. Forty-two percent predict that the second-quarter auto market growth will be in the 10%-20% range. However, 72% of those surveyed said that in the market environment where manufacturers' production capacity and demand growth have been relatively slow, the price war is likely to occur in the second quarter.