On September 16, 2011, the SFH SAIC Fiat Powertrain Co., Ltd. (hereafter referred to as “Shang Fei Hongâ€) regional training center was officially established in Shenzhen. Shang Feihong after-sales service manager Yan Youxiang awarded the Shenzhen Regional Training Center.
The general manager of the training center, Lu Xiaojun, stated: "The purpose of establishing the Shenzhen Training Center is to speed up the improvement of the service level of the maintenance service stations, achieve a positive interaction within the industry, and further strengthen the technical exchanges of service providers."
It is understood that in the first half of 2011, Philippine Red’s production and sales exceeded 10,000 units. For an engine company that has only been established for three years, Shang Feihong can achieve such performance in the current downturn of China's overall commercial vehicle market, which shows that its products have strong market competitiveness. The establishment of this training center is an important symbol of Shang Feihong’s attention to products, technology, and markets while also looking to the construction of the market.
Service upgrades add soft power
China's auto market has become increasingly stable and mature. The auto industry has stepped into the “post-market competition†era in which service is the main body. The level of after-sales service is a powerful manifestation of a company's overall strength. Relying on high-quality after-sales services to enhance the added value of products has become an important means for manufacturers to create brands and attract customers.
Shenzhen is the center of economic development in South China and a key city for automobile consumption. With a wide geographic coverage and strong market influence, Shenzhen has occupied an important position in the South China and even the national market, and is also highly valued by Shanghai Philippine Red. According to reports, Shanghai Philippine Red chose to open a training center in Shenzhen, which will solve the training needs of dealers and provide great convenience for dealers in southern China, thus ensuring that Philippine consumers can enjoy uniform and high quality throughout the country. The service, while stimulating the overall improvement of the level of after-sales service industry within the radiation area.
While strengthening internal management, accelerating technological innovation, and improving product market competitiveness, Shang Fei Hong also regards after-sales services as an important part of brand building. On the original basis, Shanghai Philippine Red Training Center will serve customers more comprehensively, help dealer service personnel in the regions concerned to further improve professional standards, and train a large number of outstanding technical and service personnel for distributors to further enjoy Philippine red quality and efficient service.
Talent Construction Cultivates the Future of "Red"
In order to continuously optimize the Philippine Red's talent training system and provide customers with the same, high-quality services, Shang Feihong once again took a solid step. You Youxiang said: “The Shenzhen Training Center has been listed, which shows that Shanghai Philippine Red attaches great importance to after-sales service and training of reserve talents. The Shanghai Philippine Red Cross Society will strive to improve service quality in the after-sales service field and use services to impress more customers. â€
In order to meet the demand for high-quality after-sales services in South China and the overall market growth of future products, Shanghai Philippine Red has set up a Shenzhen training base for talent training. Talent training is the guarantee for enterprises to provide quality services, and is the source of sustained and healthy development of enterprises. In order to meet the demand of high-level service personnel, Shang Fei Hong will use the Shenzhen Training Center as a starting point to create a professional after-sales service personnel training base.
Strategic balance strives for constant breakthrough
Adjusting the structure, planning rationally, and responding quickly to the market has always been the fundamental principle of Shang Feihong's scientific management.
According to reports, Shang Feihong planned the annual production capacity of 100,000 diesel engines in the initial stage, and the products serve the domestic and foreign markets. At the same time, the company plans a high degree of automation of the product assembly line and machining production lines and improve the logistics and supporting systems. In order to better meet the different needs of domestic customers, Shang Fei Hong implements a one-stop management model and provides customers with a full range of engines.
During the “Twelfth Five-Year Plan†period, Shanghai Philippine Red actively responded to the country’s call for low-carbon, environmental protection, energy conservation, and innovation, introduced strategic goals and strategies for the market under the new circumstances, and realized its own commitment to society: contribution in the Chinese market The most advanced technology meets the national III, national IV and national V emission standards, energy saving and environmental protection of the full, medium and light full range of engines.
Continuous development and continuous improvement are the pursuit of Shang Fei Hong. Nowadays, Shang Feihong has once again upgraded its management system. Its pursuit of product quality and its dedication to service quality are in line with the development trend of modern automobiles and the constantly upgrading market demand. You Youxiang said: With the further expansion of the domestic market share, Shanghai Philippine Red will set up more training centers and service outlets, so as to provide customers with better and more efficient services to ensure that customers use the products "worry-free."
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