The model revolution is a must-have and difficult process. The market is fiercely competitive, and enterprises must take the lead in changing, even if it is thorny. Because, LED lighting business model innovation is a trend and inevitability. Where should the LED business model economy go? At the first half of the sales summary meeting of Shifu in July 12, Shi Jie, chairman of Shifu, said that in the era of Internet big data, the new business model of the platform economy will dominate. Shifu has been developing for two years, and the E-light Express line of the tens of millions of Internet platforms is about to go online. Through this O2O model, Shifu will closely integrate online data with offline distribution, which will surely become another growth point for Shifu. LED lighting technology has developed rapidly, and LED has gradually become the focus and hot topic of the industry. Objectively speaking, China's lighting industry is now in a period of great development and prosperity, but it is also a period of struggle for hegemony. There are many enterprises involved, but there are inevitably some problems, such as varying scales, disorderly competition, and peers. Problems such as insufficient coordination, low profitability, and lack of stamina. If this has been the case, China's lighting industry may start early in the traditional Chinese industry, but in the competition too much emphasis on the client, ignoring the research and development of key technologies in the upstream industry, and ultimately forced to engage in the downstream low-end industries. In order to avoid this situation, opening up a new and lasting business model is crucial to the development of the LED industry, that is, the business model innovation in the new era. The new model focuses on building value chains, industrial chains, enhancing industrial value, and upgrading each. Comprehensive competitiveness of enterprises. Every enterprise must recognize its own capabilities, rational analysis, and not blindly carry out reforms. The overall business model is to adhere to its own value and core capabilities, and to be good at using financial capital to achieve industrial upgrading. Around 2008, Shi Ford took advantage of LED lighting technology to beat the competition again and again. Entering the new era of LED lighting, Shifu once again is determined to innovate and push the transformation of business model in order to make greater breakthroughs. The three-step transformation of business model It is reported that Shifu will hold a press conference in August to further strengthen the market layout and increase product research and development in the field of commercial lighting. According to the brand strategy development plan, Shifu intends to invest in the construction of a new comprehensive industrial base in South China, Southwest China and other places, and finally form a global industrialization, integrated manufacturing, global distribution, brand breakthrough industrialization. According to Su Hui, deputy general manager of Shifu and general manager of the China Marketing Center, Shifu has made remarkable achievements since the first half of this year, and is called the Ford phenomenon by the industry. In the second half of the year, Shifu will focus on building the Shift Ford store in the city terminal, setting up a complete training system, introducing an efficient service mechanism, and completing the 2014 annual mission. Talking about the road of transformation of Shifu's business model, Su Zong revealed that the road to transformation is divided into three steps: 1. Channel expansion. In the first half of 2014, Shifu completed the distribution of large circulation channels in China, and all 54 logistics centers signed cooperation agreements. In the first half of the year, the national marketing team of Shifu and the business personnel assigned by agents at all levels have reached the scale of 1,000. The number of distribution outlets in the country has been more than 2,000, and the sales volume of the indoor large circulation division has successfully broken 100 million yuan. Some logistics centers successfully completed their established sales targets. 2. Regional market improvement. Establish terminal stores and shop-in-shops nationwide to ensure that each city has a Ford terminal store and shop-in-shop. From the dot-point development model, this year's LED lighting industry can be described as a lively anomaly. The centralized operation started by Shifu at the beginning of the year is a wrinkling of a pool of spring water, a large army, a number of provinces to fight, many industries are pro-involved in the team, scrambling to join the concentration The battle of the homework. The centralized operation has become the regular operation mode of Shifu, and there are countless changes in local conditions. 3, online, offline combined. In the mature market area, online sales will be launched simultaneously with offline experience stores. With the Internet thinking, Shifu launched an innovative O2O model and integrated the E-Light Express commercial platform to promote the Ford products to the national market. Stuart combines online tools to provide peer-to-peer services to the end market and create more added value. Shifu launched this online transaction, understanding, offline experience, service model, providing convenient and timely services to end consumers. Cross-border cooperation is from top to bottom. For Ford, cross-border cooperation is from top to bottom, running through production, logistics, sales and other aspects. Shifu said that to cooperate with producers, suppliers, logistics companies, distributors, etc., we must complement each other and cooperate with resources to create higher value. With the increasing competition in the market and the mutual penetration and integration of enterprises between industries, it has been difficult to clearly define the attributes of a company or a brand. Cross-border has now become the most fashionable word in the world, from traditional to modern. From the East to the West, the trend of cross-border intensification has represented a new fusion of attitudes towards life and aesthetics. The integration is to connect some scattered things to each other in a certain way, so as to realize the resource sharing and collaborative work of the information system. The main essence of the integration is to combine the scattered elements together and finally form a valuable and efficient whole. . First of all, in the production process, Shifu has reached a strategic partnership with world-class chip and drive companies, using the advantages of collection and mining to reduce costs. Secondly, Shifu also teamed up with suppliers to launch a co-brand, positioning services in different markets to further enhance the service capabilities of Ford in the market. According to the general manager of Su Hui, Shifu also cooperated with the logistics center to fully promote the market-wide series of products. At the most end, Shifu has cooperated with dealers to display and sell all kinds of products, and is committed to providing consumers with comprehensive, one-stop services. How to achieve the maximization of the respective utility of the vendors, the maximization of the marginal effects of the channels and the maximization of the interests of both parties, the basic effort lies in the design and implementation of the model of the vendor sharing in all aspects of the channel value chain, and this model must have products. Multi-faceted solutions such as brand, organization and capital. Shifu has a comprehensive solution in terms of products, brands, organization and capital. Shifu said that the communication between Shifu and logistics dealers and distributors is the most direct and effective, because Shifu has a professional team in all aspects, and solves the problems in each link in a timely and rapid manner. For companies, the establishment of a strong community of interests between companies and distributors is an inevitable prerequisite for success. Shifu is always pursuing this principle, so Shi Ford goes from top to bottom, and every link is strictly controlled to strive for the best. General Manager Su Hui admits that Shifu is not without problems, but Shifu's ability to solve problems is first-class, so Shifu can succeed.
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