The State Council’s ten measures to expand domestic demand and the policy of “automobiles going to the countryside†have prompted the commercial vehicle market to increase the development of the “throttle wheelâ€. How do heavy trucks and light trucks divide themselves into the cups of their own?
policy analyzing
In 2009, for commercial vehicles, it should be a year that ushered in opportunities for development. The central government’s 4 trillion investment plan to expand domestic demand and the introduction of the “automobile to the countryside†policy have a major impact on the development of the automobile market, especially the commercial vehicle market.
Ten measures to stimulate demand for heavy trucks
At the end of last year, in order to cope with the crisis and promote development, the central government determined ten measures to further expand domestic demand and promote economic growth, and introduced a four-year two-year investment plan. At the time when the two sessions were convened, the National Development and Reform Commission submitted the "Report on the Implementation of the 2008 National Economic and Social Development Plan and the Draft National Economic and Social Development Plan for 2009" to the General Assembly, which announced the direction of the 4 trillion yuan investment plan.
Ten measures to promote economic growth are: first, accelerating the construction of affordable housing projects; second, accelerating the construction of rural infrastructure; third, accelerating the construction of major infrastructure such as railways, highways, and airports; and (4) accelerating the development of medical and health education and cultural education; Fifth is to strengthen ecological environment construction; sixth is to accelerate independent innovation and structural adjustment; seventh is to speed up post-earthquake reconstruction work in the earthquake-stricken areas; eighth is to increase the income of urban and rural residents; 9 is to implement VAT reform in all regions and all industries in China. Encourage the technological transformation of enterprises and reduce the burden on enterprises by 120 billion yuan. The tenth is to increase financial support for economic growth.
Among them, infrastructure construction and reconstruction in the disaster areas all require the use of a large number of transportation tools. Under the stimulation of demand, the commercial vehicle market ushered in opportunities. Among them, demand for heavy trucks and engineering dump trucks will increase.
The latest sales statistics also indicate that the sales volume of dump trucks in January-February 2009 was significantly higher than that in 2008, and the sales of dump trucks from mainstream heavy truck companies such as FAW and Shaanxi Automobile have steadily increased.
"Cars go to the countryside" benefits micro facets and light trucks
The “Car to the countryside†policy was formally introduced this month.
According to the Implementation Plan of Auto and Motorcycles to the Countryside, by the end of this year, farmers will scrap three-wheeled vehicles or low-speed trucks and redeploy light-duty trucks and buy minivans (micro-facets), and they can redeem the price of light-duty trucks or mini-buses. 10% subsidy; if the unit price is more than 50,000 yuan, each fixed subsidy will be 5,000 yuan. At the same time, a fixed subsidy of 2,000 yuan is levied for each scrapped three-wheeled vehicle, and a 3,000 yuan subsidy for each low-speed truck is revoked. Each farmer shall purchase a subsidy-purchased light-duty truck or minivan for no more than two years.
The "Programme" also pointed out that the subsidy amount is borne by the central government by 80% and the provincial level by 20%. At present, the production and sales volume of agricultural vehicles in China has decreased, but there are still more than 2 million vehicles in the market each year. For the introduction of subsidy policies for peasant car purchases, minibuses and light trucks will join the market, thus changing the structure of cars in the rural market. .
Judging from the policy point of view, the first products of “cars to the countryside†are light commercial vehicles and minivans. SAIC-GM-Wuling, Changan, Hafei, Changhe and other microfabrication makers, as well as light truck manufacturers such as Futian, Jianghuai and Jiangling, will all benefit. The CITIC Securities report also pointed out that subsidy for cars to the countryside is about 10%-13% of the price, and if it is for agricultural vehicle replacement, it will be subsidized by another RMB 2,000-3,000, which will stimulate sales of micro face and light trucks in 2009 will add about 260,000. Vehicle.
Market Impact 1 Heavy Truck Challenge and Opportunity
For the demand of the heavy truck market in 2009, there are some opinions in the industry. Some analysts believe that due to the government's bailout policy “combination boxingâ€, for example, the 4 trillion yuan new investment that stimulates domestic demand in 2009 may stimulate the recovery of demand for engineering heavy trucks; formal implementation of fuel tax may stimulate higher transportation efficiency The tractor unit with lower fuel consumption per unit of quality has once again warmed up; the introduction of the "Automotive Industry Adjustment and Revitalization Plan" may stimulate the overall demand for the automotive market to steadily rise...
Therefore, industry insiders predict that the heavy truck market demand in 2009 will continue to maintain a steady growth trend, but the growth rate will decline.
Infrastructure Construction Promotes Heavy Truck Market
Among the 4 trillion yuan of investment fixed by the Chinese government, 2 trillion yuan will be used for infrastructure construction this year, and the local investment driven by this will be mainly invested in the construction of transportation infrastructure such as railways, highways and airports, and rural infrastructure. Construction, guaranteed housing projects, and post-disaster reconstruction in the earthquake-stricken area. From the statistics of production and sales in January of this year and the orders of major dump truck manufacturers in February, the demand for dump trucks in the domestic market has increased month by month. The industry believes that this growth will continue for some time.
China National Heavy Duty Truck Marketing Minister Li Pengxing told reporters that "as long as the measures to expand investment will have a positive impact on commercial vehicles," including investment in infrastructure construction such as railways, highways and airports, will increase the building materials, commercial vehicles, etc. Product demand. "On the one hand, commercial vehicles are needed to build infrastructure such as roads; on the other hand, improvements in the condition of road facilities will also increase the demand for commercial vehicles."
It takes time to really pull the market
The state has introduced these generous initiatives to expand domestic demand, such as increasing the scale of infrastructure construction. This undoubtedly increases the demand for commercial vehicles used for production data. First of all, the country’s 4 trillion yuan in investment will inevitably stimulate the development of the transportation industry, and the demand for heavy trucks will increase accordingly. Secondly, as China accelerates infrastructure construction, the demand for dump trucks will play a significant role.
In addition, some of the 4 trillion yuan of investment will be converted into consumer funds, which will benefit the development of the passenger vehicle market. However, the reporter believes that although the country has taken 4 trillion yuan to expand domestic demand, it has a time Continuity and timeliness cannot be achieved in the near future. Although the pace of reform and development in rural areas has also been accelerated after the Third Plenary Session of the 17th CPC Central Committee, it still takes a long time for these measures to really play a role in stimulating the market. The auto market, especially the heavy-duty truck market, is likely to remain depressed during the recent period. Cold state.
Heavy truck response
In the face of this situation, truck companies have responded to the situation at the end of the year to the end of the year, in order to gain market opportunities in 2009.
Launch new products to seize the market
Liu Keqiang, deputy general manager of Shaanxi Heavy Duty Truck, told reporters that Shaanxi Automobile has launched a comprehensive upgrade of the “09 fuel-efficient products†in the 2009 business conference, hoping to seize the “smart fuel economy†product through 09 second-generation national III heavy trucks. High ground. In addition, high-end products Shaanxi Steam Cummins "double crown" heavy truck, DeLong F3000 is also high hopes.
The reporter learned from relevant parties that Beiqi Foton launched a new series of 09 heavy, medium and light trucks during the business conference held at the beginning of this year. Among them, the Intercontinental version of the Omar light truck is equipped with a Cummins IV standard engine, Mercedes-Benz technology to optimize the chassis and the European security body, the car is the product of the high-end light truck market in Futian, is expected to be listed in the second half of this year.
It was also learned that Beiqi Foton will continue to increase the research and development of Auman's medium and heavy trucks this year. It plans to invest 682 million yuan in the upgrading of medium and heavy trucks, and invests 1.188 billion yuan in Guangdong Nanhai planning and heavy truck capacity expansion projects. At the same time, Beiqi Foton will also launch the Auman 2009 version of the intelligent product. This product is a three-way alliance between Foton and Bosch and Weichai. After more than three years of research and development, it will jointly build a product to seize the market.
Develop regional and market segments
China National Heavy Duty Truck Marketing Minister Li Pengxing said that this year China's heavy-duty trucks should achieve a transition from "market regionalization" to "regional market personalization." He said that in 2008 China National Heavy Duty Truck's domestic market share reached 21%, of which, 60% of sales came from the northern market and the eastern region market, but there is a vast market space in the sales of the central and western regions are very few. To this end, China National Heavy Duty Truck Co., Ltd. will strengthen its research on the characteristics of regional markets this year and focus on expanding the markets in the central and western regions.
Dongfeng Liuzhou believes that with the gradual implementation of the national policy of expanding domestic demand, rural infrastructure construction and highway network construction will accelerate, which will certainly stimulate demand for logistics vehicles. For this reason, companies will increase investment in R&D for products in the rural market, making Liuzhou Trucks have a larger market space.
Dongfeng Commercial Vehicle will also strengthen cooperation with suppliers and distributors, actively strengthen cooperation with parts suppliers, and build a harmonious and efficient cooperative relationship between complete vehicles and parts supporting companies.
Shaanxi Auto Co., Ltd. cooperates with Pacific Insurance Company and Beijing Dry Insurance Brokers Co., Ltd. to carry out sales vehicle insurance business, providing users with convenient and efficient integrated services such as fixed-point damage control, limited-time maintenance, and free agency claims procedures. In addition, the company will also be a joint venture with the Bank of China Financial Leasing Co., Ltd., through the financial services support, to further expand and enrich the financial business connotation, build a more practical financial services platform, to provide the majority of users with convenient and convenient financial support.
Market Impact 2 light trucks have "machine" can take
Although light-duty truck companies cannot shake off the financial crisis within a short period of time, there are opportunities in the crisis. At the Central Economic Work Conference held at the end of 2008, the country introduced a 4 trillion yuan investment plan to stimulate domestic demand. Since the introduction of the policy, local governments have also increased the investment to stimulate domestic demand to 18 trillion yuan. These investments will be gradually implemented in 2009. Both direct investment and indirect investment will promote the light truck market.
In addition, after the implementation of the fuel tax, the abolition of road maintenance fees, coupled with the introduction of the car to the countryside policy, the price advantage of low-speed trucks has been weakened, for the light-carte business is an opportunity.
Light trucks will become the first choice for city logistics
Ye Mingxin, deputy general manager of Jiangling Motors Sales Co., Ltd., said that although the investment of 4 trillion yuan is not directly affected by the light trucks, its promotion is very significant. The expansion of domestic demand will increase the demand for logistics. When people expand their operations, coupled with the government’s subsidy policy, light trucks will become the first choice for cities and urban and rural logistics.
Wang Guangyu, director of the JAC Light Card Network Management Department, told reporters that the gradual implementation of the country’s 4 trillion yuan investment plan has caused many farmers to see new business opportunities. “When farmers are busy, farmers use the vehicles for their own crop production; when they are idle, they go out and run. It is precisely this idea that many farmers started purchasing light trucks in early 2009."
Infrastructure Investment Stimulates Light Truck Rural Market
With the development of infrastructure construction, there will be more commercial vehicles traveling between rural areas and towns. According to Shang Yugui, deputy general manager and head of the publicity department of Great Wall Motors, whether or not farmers' friends will buy cars and what kind of commercial vehicles they choose is based on their own needs and different road conditions in rural areas. A commercial vehicle can be a means of livelihood or a tool for getting rich, but the key is to be appropriate. Under normal circumstances, farmer friends like cars that are economical, practical, powerful, powerful, and passable, such as JAC light trucks and pickup trucks.
Wang Guangyu, director of the Jianghuai Light Truck Network Management Department, said that compared with tricycles and low-speed trucks, the advantages of light trucks in occupying the market in the 4 trillion yuan investment plan are obvious. First of all, after the implementation of the fuel tax, the elimination of road maintenance fees and other user fees will make the use of light trucks cost the same as agricultural vehicles. Second, in many places, agricultural vehicles such as tricycles and low-speed trucks are not allowed to enter the city, which greatly limits the use of three-wheeled vehicles. The scope of transportation of four-wheel agricultural vehicles, while light trucks do not have this limitation; Third, agricultural vehicles can not be on the high-speed, which also reduces the ability of agricultural vehicles to run long-distance transport. This undoubtedly brought a great opportunity for the light truck market.
In addition, Jiang Feng, Brand Director of Fotonau-Marco, said that in the past two years, a series of national benefits farmers’ documents have brought many opportunities to the rural logistics market. For example, in 2009, the State Council issued the No. 1 Central Document, focusing on the three rural issues for six consecutive years. problem. Among them, efforts are being made to support the construction of circulation infrastructures in agricultural products wholesale markets and bazaars in key production areas and distribution centers; to promote the construction of large-scale grain logistics nodes, cold chain systems for agricultural products, and distribution centers for fresh agricultural products; to implement long-term and gradually improve fresh agricultural products. The "Green Passage" policy and other aspects of transportation may all stimulate sales of light trucks in the rural market.
Light truck response
It was the booming market sales at the beginning of the year, coupled with policy support that allowed many light truck companies to focus their efforts in 2009 on the rural market and stage a battle in the rural market. The light truck companies have already noticed the potential demand in the rural market, began to sink sales and service networks, and developed rural markets such as counties and townships.
Broaden product line to seize opportunities
According to Wang Guangyu, director of the JAC Light Card Network Management Department, in recent years, with the development of the rural economy, the demand for high-quality light trucks has also been greatly improved. JAC has seen this business opportunity, extended its product line at an appropriate time, and launched timely. For rural and urban markets, affordable, high-cost series with good luck.
It is understood that the JAC Luck Series inherits the high quality and cost-effective features of the JAC light trucks. It optimizes and adjusts the entire vehicle installation. The tonnage is from 0.7 tons to 2 tons and the cabinets are from 2 meters to 4 meters. Different power sections are matched. The land has adapted to the different transportation needs of the rural market. In similar products, the low weight makes the fuel consumption better than similar products, nearly 3-5 percent of 100 kilometers of fuel economy, and the starting price is only 29,800 yuan. These bright spots have become good luck. The popular magic weapon in the rural market. At the same time, these characteristics of good luck also make it the main product of Jianghuai Automobile Co., Ltd. in conjunction with the country's “car to the countryside†policy.
Distribution network service network
Wang Yong, the general manager of the Jianghuai Light Truck Co., Ltd. in Xiamen Fufuzhou Branch, told reporters that currently JAC manufacturers have laid 50 direct-operated stores in major agricultural provinces such as Zhejiang, Jiangxi, Anhui, and Henan, and the factory has sent special staff to manage them. In these exhibition halls, you can purchase the full range of models of JAC, which shows that the manufacturers attach importance to the distribution of sales outlets.
According to reports, since 2008, Jianghuai Light Trucks has extended its marketing network to third- and fourth-tier markets on the basis of 80 original 4S stores, nearly 300 first-tier distributors, and 500 second-tier distributors. Some counties and townships established “Jianghuai Luck†franchise stores and added an agent dealer in blank counties. This has greatly solved the problems of farmers' difficulties in buying cars and services.
Jiang Feng, brand director of Futian Oima, said that they set up a sales shop in the top 100 counties, and even expanded their channels to the third and fourth line markets. At the same time, they also organized the team to go to the countryside to tour the exhibition, serve the door, and further expand the service radius of the previous 50 kilometers. Zoom out. Ye Mingxin, deputy general manager of Jiangling Motors, said that at present, there are more than 500 second- and third-tier sales points and more than 300 maintenance outlets.
Market Watch
4 trillion yuan investment plan to help commercial vehicles
I heard that starting from this year, the state must allocate large sums of money to increase the construction of rural infrastructure. The old leaf of the pastry business in the town is now thinking about the 15 km road from home to the county. Should you fix it later? At that time, you can buy a car and specialize in cakes. In this way, you can make your business bigger.
For what kind of car to buy, Lao Ye said that he is still the preferred micro face. “Because micro facets can be loaded, they can be used as trolleys when they are not loaded. More importantly, there are subsidies for buying micro facets.â€
In fact, there are quite a few peasant friends like Lao Ye. Many peasant friends have already set their sights on cars, spurred by the government’s 4 trillion yuan investment plan and the favorable policies for cars going to the countryside.
“This year, the sales volume of micro facets should increase sharply.†Ye Mingxin said that micro facets are a special kind of automotive product. They can be used as tools for life consumption, as well as production tools, and they are also cheap. Coupled with the state of the car to the countryside in the implementation of the rules, clearly stipulates that farmers can enjoy the subsidy policy to buy micro-surface, to a certain extent, also stimulated the consuming desire of farmers.
It seems that the commercial vehicle market will usher in a new spring under the influence of the country’s 4 trillion yuan investment plan and favorable policies for the car to the countryside.
Extended reading
It is important that infrastructure is in place
No matter which car you choose, the key lies in whether rural infrastructure construction is in place.
If the peasants have no money, they will certainly not consume. However, if the peasants have money, will they definitely consume? According to industry insiders, one of the important reasons constraining rural consumption is the serious shortage of public infrastructure needed to consume modern products in rural areas. The lack of public infrastructure limits the farmers' demand for electrical appliances and limits the possibility of farmers enjoying modern life. The facts also prove that if infrastructure construction is not in place, it will be very difficult for farmers to enjoy the fruits of urban development.
Because of consumption, there must be consumption conditions.
The old leaves, long wanted to buy a car, when needed, pull the goods, nothing can go with the family when they go outside. Only this road has not been repaired. It is difficult to drive. "Before we had electricity, we wanted to use the refrigerator and we couldn't use it; tap water was not installed and the washing machine couldn't be used. If the road wasn't repaired, the car didn't dare to buy it. So we had to wait until the road was repaired, we naturally wanted to buy a car." "The old leaves said that their own lives in the village can be regarded as the middle and upper levels, as long as the conditions will try to spend, but if the road is not repaired, what is the use of a car?
Therefore, increasing investment in rural infrastructure construction allows rural areas to enjoy the same public products as the city, and can play an effective role in stimulating the rural consumer market and opening up rural labor transfer channels.
“It will take some time. The rural market is very large. How to rely on policies, infrastructure, etc. to stimulate farmers’ desire for consumption, and to drive the entire automotive industry and the rural market, it is not a day or two. It is a long-term project," says Shang Yugui.
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