Dongfeng builds three brands of autonomous passenger cars

The reporter was informed that Dongfeng Group’s “large autonomous” passenger car future plans will follow the common model and will classify the popularization of Dongfeng Liuzhou Automobile, Fengshen and Zhengzhou Nissan Dongfeng series into three brands of low, medium and high grade, which are jointly owned by Dongfeng’s autonomous passenger vehicles. Plates. Created three brands of autonomous passenger cars.

According to the above sources, the popular brand in the future is Dongfeng, which is equivalent to the general Chevrolet, the brand concept is “caring for the family”; Aeolus is equivalent to Buick, shaping the mid-end brand image of “Fashion Technology”; and the Zhengzhou Nissan has a Dongfeng symbol. The model will become the high-end brand under the Dongfeng Autonomous Passenger Vehicle in the future, with "professional trust" as the core appeal of the product, equivalent to GMC (GM's high-end MPV division).

In 2011, Dongfeng Motor clearly put forward the "large autonomy" strategy, in which Dongfeng's autonomous passenger vehicles will pursue "synergistic effects" and share multiple resources such as parts and components to achieve cost optimization. Since last year, Dongfeng Motor has started to build a common sales channel in the future, that is, “Cooperative Store”. The above three brand models will be jointly sold in the store's showroom. The network was first selected in Fujian Longyan, Hunan Xiangtan and Jilin Xinhui. At present, three cooperative stores have already started operations.

As for the collaborative background, the three products that are both Shuangyan but currently belong to different subsidiaries are redefining how to differentiate. Dongfeng finally gave the answer today: they were branded as low, medium and high.

In accordance with Dongfeng Motor's plan, it has established a comprehensive product development and market research system in 2012, and the technology center has completed the technical modularization of the top 10 automotive systems. In addition, Dongfeng Passenger Vehicle will also build an auto testing ground in Wuhan in the future. It is understood that in the future, the above three brands may further share resources on the vehicle platform and universal components. According to reports, between 2013 and 2020, Dongfeng Passenger Vehicles will invest Rmb15.7 billion in research and development expenses, with an average R&D investment of about 5%.