The development trend of medical instrument market

In order to accurately determine the patient's condition, it is necessary to conduct equipment and equipment testing to obtain data as a reference for doctors' treatment. Diseases in various countries are now increasing, so the demand for multiple medical devices is also increasing. In 2013, the global medical device market showed trends:

1. The channel sharing and exclusive medical device industry of the medical device industry has strong channel sharing. After a product has opened up channels and gained customer approval, the company can continue to recommend other products through this channel. On the other hand, the channel of the medical device industry also has a significant exclusivity feature. First-mover companies are more likely to form channel barriers and squeeze into the channel space of the entrants, creating a stronger and stronger industry trend. The natural sharing and exclusivity characteristics of the medical device industry channel require companies to enter relevant market areas as soon as possible based on the existing technology level and product quality, expand product lines, and seize market channel resources, so as to lay the foundation for product superposition development.

2. The superposition of products in the medical device industry There are a wide range of medical device products, and the market size and space of a single product are limited; however, medical device products are mostly used in combination. The technical similarity and versatility of related products are relatively strong, and medical device companies are relatively easy. Based on the accumulation of related technologies, the company has continuously expanded its product lines, enriched product categories, and achieved rapid sales of new products through existing channel networks, thus increasing revenue growth. The well-known medical device companies in the industry all continue to independently develop or acquire products, expand product lines, and enrich product categories. Based on channel sharing, product integration strategies are adopted to increase market concentration and support the rapid development of enterprises. Take GE Healthcare as an example. From 2004 to 2009, GE Healthcare completed the acquisition of Amersham, the British Waterman Group, US MicroCal, VersaMed, and VitalSigns, and continued to expand GE Healthcare’s product areas.

3. The medical device industry has an industry with rigid demand and healthy health. The demand is relatively rigid. Therefore, the cyclical characteristics of the industry are not obvious. The impact of the economic downturn on the industry is not obvious, and the industry has a strong ability to resist risks. This was particularly evident in the global economic recession caused by the financial crisis in 2008. With China's exports declining significantly, exports of the medical device industry continued to grow rapidly.