For the merchants, the LED home lighting market is like a cake with a tempting fragrance. If you want to grab a little more, you have to pay more. In this market where opportunities and challenges coexist, it is important for merchants to choose a cooperative manufacturer, the operation strategy is very important, and it is also important to grasp consumer preferences. East China market: strength brands are sought after by manufacturers to guide consumers to NVC Lighting Hangzhou Liu Bingxiang, Operations Manager I am currently operating the brand is NVC Lighting. At present, consumers pay more attention to product quality when purchasing products. Therefore, I will choose manufacturers with high brand awareness and guaranteed product quality.
NVC, Opp, Panasonic, Langeng, Sunshine, Foshan Lighting, Philips and other brands are my favorite LED ceiling lamp brand. When I choose the agent product, there are three main requirements: first, the comprehensive strength of the enterprise and the influence of the brand; second, the ability of the manufacturer to control the quality of the product; and third, whether the appearance of the product has market competitiveness.
In general, LED lighting products are gradually recognized and accepted by consumers in the market. Although the overall sales of LED products did not achieve the expected results this year, the sales of LED ceiling lamps have improved compared to last year.
At this stage, I believe that businesses should join hands with manufacturers to promote brand promotion and guide consumers. At the same time, for the business, it is also necessary to understand the market demand of the end consumer.
Recently, I plan to visit the market and understand the status quo so that more good products can be brought to consumers.
The quality of the uneven price is different. Lin Yi, the general manager of Zhengda Guangming Lighting, is one of the main products of LED home lighting. In the past two years, LED ceiling lamps have gradually entered the consumer's field of vision and accepted, becoming the stepping stone for many enterprises to enter the home lighting.
At this stage, the LED ceiling lamps on the market include Ou Pu, Guan Hua, Mini, Otlan, Liang A and other overall home lighting brands, as well as many new brands such as Green Phoenix.
For the moment, LED ceiling lamps are the main products of home lighting. The market demand is large and the price has dropped. However, due to the fact that the country has not yet issued relevant standards, the quality of LED ceiling lamps on the market is uneven, the prices vary widely, and even the same. The price of standard LED ceiling lamps is more than twice the difference. Because consumers do not have good judgment on LED products, the market is very chaotic.
At present, Linyi LED ceiling lamp market is very competitive, especially in terms of price. The price of LED ceiling lamps sold by some merchants is even lower than that of traditional ceiling lamps, and the price war is almost every day. However, I personally believe that in the long run, we cannot rely on price reduction to rush sales, but also rely on product quality to occupy the terminal market.
In response to the market's active adjustment of Green Energy Lighting, Ningbo's general agent Zhu Hua chooses agent products, I will first consider the product quality. The green energy lighting that I represent is good, the product price is good, the style update speed is fast, and the product differentiation is obvious.
At present, the monthly sales volume of green energy LED ceiling lamp products in Ningbo has reached 150,000 yuan, and the product price has dropped by 40 compared with the same period of last year. With the intensification of competition, we have also made corresponding adjustments, such as corresponding adjustments to the products. Further develop distributors and so on.
In the next five years, LED home lighting will usher in an outbreak, and will develop towards standardization and intelligence.
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