Judging from the show cars at the 2011 Shanghai Auto Show, the development trend of high-end heavy truck configurations and high-end services has been further strengthened. Under the promotion of national policies, the pace of upgrading heavy trucks is accelerating, and heavy truck companies are also more active in promoting this process. Just at the same time as the auto show, Shanghai truck drivers were forced to adopt relatively extreme behaviors due to the pressure of survival. The adverse impact of the long-term and harsh freight environment has finally caught the attention of the society. For those cargo drivers who are almost unable to survive, high-end heavy trucks seem to be elusive.
On the road to policy requirements and development of the industry, it is difficult to get rid of the profitability difficulties that the market and users can get rid of. How can a heavy-duty truck company be able to achieve a balance, and then achieve a full-scale improvement of the enterprise, industry, and market while winning users, especially in the In front of the driver groups who are unable to secure their money and become more impatient, how to implement the concept of high-end and high-efficiency is more difficult for heavy-duty truck companies to solve.
In fact, the road freight market, represented by coal transportation, has also had a golden period. Drivers work to earn money, and there are numerous cases where one can buy a car and become a boss after spending enough money. It is precisely in this demonstration effect that more and more people are entering the field of road freight transportation. The rapid expansion of capacity has led to a decline in the bargaining power of drivers, and the low profitability of freight drivers is not news. Truck drivers have become legally or illegally disguised to improve their competitiveness and rely on meagre profits to survive. It is therefore not surprising that the high-end of the heavy-duty truck market is obstructed.
However, the current situation in the market has changed: On the one hand, the importance of high-end is increasingly increasing in the industries and enterprises; on the other hand, the patience of the freight market has dropped dramatically. The combination of these two aspects of emotions is a difficult mode for heavy-duty companies.
For heavy profitability difficulties that are hard to avoid, the heavy truck companies are nowhere to go:
First of all, the purpose of high-end is not to increase product prices, nor to win more profits from users, but on the contrary, the difficulty is that users have been able to accept the concept of expensive cars but low operating costs, but can not be determined or unable to verify Correct or not. Now, low profitability and high operating costs will affect the market structure to a great extent. Powerful, road-to-door, far-sighted freight companies and small-scale freight groups have to find a way out again. This is a concentrated idleness. Power provides a good platform. Once turning zero into reality, the high-end trend will usher in a solid foundation.
Secondly, the high-end slogans have been hailed for so many years, and companies have adopted many marketing and service measures for them. Market awareness has been improved compared to the past. Although the high-end models are not uncommon in the market, the high-end models have high-end brand image has been deeply rooted in people's minds. After the contradiction of low profits is intensified, the advantages of high-end models will be spread again in the user group.
In the end, the continuing low profit situation has a direct connection with the market environment, and it is also related to the excessive use of vehicles and old vehicles. The freight market is a spiraling process. During this process, the low-profit stage will end up under the influence of many external forces. The change in the freight model will result in the demand for vehicles will increase on an existing basis, which means that the high-end models The potential will translate into real sales.
For a long period of time, there has been a lack of sufficient incentives for road freight transportation. There are overriding overruns and weighted charges afterwards. The impact on the market may not be as direct as the rapid rise in operating costs. When the low-profit model does not work, the chance of high-end will come. This has to be said to be the sadness of the domestic freight market. In retrospect, if the low-profit model can always maintain the lingering freight market, I am afraid that the high-end market will have to wait longer. From this point of view, the operations of enterprises and industries to accelerate high-end operations should be on the agenda.
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