Chairman Chairman Liu Hanru’s Xingma Special Vehicle and Hualing Heavy Truck, although sales are not very large, the profit rate has always been a leader in the industry. Even in this difficult year, there is still money to make. Exploring Hualing's ways to make money may help companies how to make profits.
This year's heavy truck companies, the loss is a common phenomenon.
As the saying goes, there are people who do business for "killing the head," and people who lose money do nothing. For any company, losing money is unsustainable. Long-term loss of money must mean closure. In 2012, when the sales volume fell and the price was difficult to offset, how did the heavy-duty truck company fail to make a profit?
Chairman Chairman Liu Hanru’s Xingma Special Vehicle and Hualing Heavy Truck, although sales are not very large, the profit rate has always been a leader in the industry. Even in this difficult year, there is still money to make. Exploring Hualing's ways to make money may help companies how to make profits.
Financing leases have also increased in profits. Many heavy truck companies and distributors are using the financial model of installment payments to sell cars. Instalment payment is not only the necessary sales method for heavy truck sales, but also one of the channels for making money. However, instalments such sales are already Valin's "playing the rest." For current Valin, financial leasing is another important means of making money.
As a matter of fact, as early as a year ago, Valin had joined several banks' financial leasing companies to launch the Valin Truck Leasing Business to promote the sales of Valin Trucks. From June 12 to June 13 this year, the “2012 Hualing Xingma Automobile Marketing Network Strategic Planning Seminar†was held in Songjiang, Shanghai. The meeting also introduced the “Large Leasing†marketing initiative.
It is understood that HuaLing Truck Financing Leasing business is the relevant leasing company's recommendation based on the Hualing Marketing Company's recommendation and the comprehensive qualifications of the Hualing dealers. It purchases vehicles from the dealers and leases them to the users. The users pay rents to the bank rented by the bank in phases. After paying the rent, the user only needs to pay a nominal price of several hundred yuan per vehicle. The vehicle is owned by the user.
Compared with installments, customers of finance leases need to pay a deposit instead of a down payment. In general, the margin is lower than the first payment, which reduces the capital requirements. Many customers who do not have sufficient funds on hand are able to basically achieve the effect of buying a car by choosing a financial lease if they do not have the funds to pay at the first hand: choosing the vehicle they need, and delivering the new vehicle, entirely at their disposal. Unlike staged payments, the ownership of financial leases does not belong to users. Users need to pay monthly rents. Relative to instalments, the loan costs for financial leasing are higher than installment payments. For enterprises, financial leases have higher interest rates and can earn more profits.
“In the form of financial leasing, companies do not need to deal with the court again.†Liu Hanru pointed out that another big advantage of financial leasing is that the cost of corporate rights protection is greatly reduced when users breach the contract.
In fact, many companies in financial leasing know that many dealers are also conducting business in this area. However, I am afraid that no company can raise the financial leasing to such a high level as Hualing. In the year when both sales volume and selling price both fell, Valin introduced the concept of "Large Lease," making it easier and easier for dealers to make financial leasing. “Large Lease†provides more convenience for Hualing dealers in terms of bank credits and specific operations.
"Let dealers make money, companies can make money." Valin dealer's profits to ensure that its truck ex-factory price can be higher than their peers.
Valin's car is "dead to die"
“The car of Hualing is dead.†Liu Han said with a smile. “Now, Hualing encourages dealers to carry out the trade-for-news business and buy Hualing vehicles. Users can always enjoy the service of Valin and they are also sold when they sell their cars. ."
In fact, Valin launched the “big marketing†concept this year, which includes encouraging the development of a wider range of trade-in businesses. This not only allows users who purchase Hualing vehicles to have no worries, obtains full life cycle care, but also gives dealers more profit. .
“Rich people buy new cars, and those who don’t have money buy old cars. This is a natural law.†Liu Hanru said, “Some people have purchased Hualing vehicles for a while and earned some money, considering maintenance costs and other factors. It is necessary to sell old cars and buy new ones. Some people have just started business and have not enough funds to buy new cars. At this time, used cars are a good choice.†Hualing encourages dealers to carry out used car replacement business, which can make Hualing’s car It is very easy for users to sell old cars, and it also allows Valin dealers not only to earn money for new cars, but also to earn money for old cars.
Trade-in, let users save worry and allow dealers to make more money. Dealers do used cars, with economies of scale and rich professional experience, those who buy used cars from the hands of dealers can also avoid being defrauded due to their lack of professional experience, after-sales service also has better protection.
Money for the back market Everyone knows that Apple makes money. In fact, some people may not know that Apple not only sells mobile phone hosts and Ié„„PAD consoles to make money, but also sells apps to make more money. Now China's heavy-duty truck industry basically remains in the stage of selling vehicles to make money. Valin believes that heavy truck companies will sooner or later rely on aftermarket accessories and services to make money instead of relying on vehicles to make money.
Liu Hanru pointed out that in recent years, the commercial vehicle industry has made great progress, new products have emerged in an endless stream, new marketing methods and strategies have emerged constantly, and the market competition environment has also undergone profound changes. The competition of commercial vehicles has shifted from the competition in the industrial chain and core technologies to the full range of competitive changes such as financial services, product quality services, financial leasing services, transportation and information services, and trade-in services.
In the post-market, in addition to the old-for-new business, Hualing will also vigorously promote car networking, build a powerful logistics information and used car information platform, and provide powerful information services for Xingma Special Purpose Vehicles and Hualing heavy truck users.
Liu Hanru said that this year, Valin Xingma will cooperate with distributors in all major markets across the country, with dealers as the lead, and set up about 30 logistics companies. It will mainly supply Xingma Special Purpose Vehicles and Valin Heavy Trucks TM and leasing services to provide users with A full range of used car financing, trade-in and affiliate services. Next year, Valin will set up about 100 such logistics companies to ensure that this business can cover all the mainstream markets of Valin.
Liu Hanru concluded that Valin's “big marketing†has increased its profits while providing its customers with all-round operation support. Valin's "big marketing" is to allow users to use the service platform of the market after Valin to make more money, and Valin companies and distributors in the use of this platform to provide services for users, but also to make money.
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