Founding of Changan Ford Mazda No. 3 Plant
Changan Ford Mazda's new factory (Third Factory) is full of mystery and suspense. It was laid in Huangmaoping, a new district in northern Chongqing yesterday. All the top leaders of the Chongqing Municipal Government, senior managers of China Southern Industries, Changan, Ford and Mazda Motors all attended the event. .
The new plant goes into production in 2012
It is understood that the Chongqing new plant covers an area of ​​approximately 100 hectares with a total investment of 3.34 billion renminbi (about 490 million U.S. dollars). Chang'an, Ford and Mazda have the same proportion of investment in the new plant as Changan Ford Mazda. , for 50:35:15. The initial annual capacity of the new plant is 150,000 units; after the completion of the initial period of the project, the total annual production capacity of Changan Ford Mazda will reach 600,000 units.
The new plant will adopt a highly flexible automatic production line and advanced energy-saving environmental protection technology, representing the leading automotive manufacturing level in China and even the world today. It fully integrates stamping, body welding, painting, interior and final assembly of Ford brand products.
Alan Mulally, President and CEO of Ford Motor Company, said that the new plant will be put into production in 2012 and will be mainly used for the production of Ford brand passenger cars. The first model will be the new generation of Ford Focus. Listed in China in 2012. It is said that turbocharged Ford EcoBoost new power technology and its accompanying PowerShift transmission technology will also be introduced in China, equipped with new Fox and Mondeo winning models.
Introduce four cars in three years
Ford China Chairman and CEO Ge Zhinuo yesterday said that in the next three years, Ford plans to bring at least four new Ford global products to Chinese consumers, including new energy vehicles such as electric vehicles and hybrid vehicles. Electric Focus will be introduced to China first.
And Yin Jiaxu, deputy general manager of China Southern Industrial Corporation and chairman of Changan Ford Mazda, said: "In the past, present and future, the South Industries Group will give the joint venture companies strong support as always."
Nanjing plant capacity will be saturated
“The reason why the new factory was set up in Chongqing was a result of comprehensive consideration.†Zou Wenchao, senior vice president of Changan Ford Mazda Motor Co., Ltd. said yesterday that the Chongqing plant currently has only 250,000 annual production capacity and the production task has reached 260,000 units. The production capacity is very saturated. .
It is understood that Chang’an Ford’s Nanjing plant currently produces Mazda 2 and the new Fiesta, with a production capacity of 160,000 vehicles, but this time there is a significant surplus. In response, Zou Wenchao explained that the delivery speed of Changan Ford's new products is in line with the development speed of the factory. The production and sales volume of the Nanjing plant has rapidly increased from 20,000 last year to 100,000 this year, and the production capacity will be used up next year. There is a problem of production capacity deflation.
Chang'an all base expansion
The construction of Changan Ford Mazda's new plant is of great significance to Changan Automobile.
According to statistics, in the sales statistics from January to August of this year, Changan Ford Mazda actually completed 200,000 units of sales in the Changan Department, and its sales revenue was close to 50%.
“In 2009, Changan Automobile was destined to be unusual. In January, it officially entered the first camp of the Chinese automobile industry. In September, annual sales exceeded 1 million for the first time, and 6 million cars were historically produced and sold.†said Xu Liuping, Chairman of Changan Automobile. : "Changan Ford Mazda has occupied the most important position in Changan's joint venture cooperation."
It is understood that since the beginning of this year, Changan Automobile's three bases in Chongqing, Hebei and Nanjing have begun to expand production capacity. Among them, Changan Chongqing Yuzui New Base has a total investment of 2.5 billion yuan, and the final production capacity is 600,000 vehicles; the new Hebei base in Chang’an will increase its annual production capacity from 200,000 to 400,000; and Chang’an Nanjing Base will also invest 4 billion yuan. , from 200,000 vehicles to 400,000 vehicles.
According to the joint venture company's consolidated statements, the production and sales of Changan Ford Mazda will generally be attributed to the parent company. In this way, Changan Ford will contribute 300,000 vehicles to Changan by 2012. In that year, Changan will achieve the goal of producing and selling 2 million vehicles, and the market share will strive to reach 15%, and the total amount of self-owned brands will exceed 5%.
According to Chang'an Automobile's development plan, Chang'an will also launch 3 new platforms, 10 classic and innovative sedan models in the next 3 years, develop and launch 13 new micro-vehicle products, and build a production capacity of 1 million units. Among them, the CUV, the first urban utility vehicle to be listed before the end of this year, the new 1.6L sedan model to be listed next year, and a series of new products in the fields of minicars, cars, and commercial vehicles. In the field of new energy vehicles, Changan will launch a strong hybrid model, making new breakthroughs in hydrogen energy and pure electric vehicles.
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