Recently, the giant new M&A event of the outdoor LED display industry has once again focused our attention on the outdoor LED display field. Outdoor LED display shows that the reason for the development of advertising demand is that it has five advantages. However, while the development of LDE display technology, we must recognize that the current outdoor LED display is also facing challenges due to its own characteristics. LED outdoor display industry new trend to suspend the new culture for several months on June 3rd to release the restructuring plan, the company intends to issue shares and pay cash to buy 100 shares of Tulip Communications and 100 shares of Dakos Advertising, the underlying asset transaction price The total is 1.5 billion yuan. After the company's stock resumed trading, the market opened at a daily limit, and the stock closed at 26.1 yuan, an increase of 9.99. According to the data, Tulip Communication is not only one of the largest advertising companies operating outdoor LED large-screen media, but also operates outdoor LED large-screen media. The number is 232, including 24 screens, covering nearly 90 cities across the country. In 2012 and 2013, the operating income was 447 million yuan and 459 million yuan respectively, and the net profit was 0.55 billion yuan and 0.44 billion yuan respectively. Dakos Advertising is one of the largest advertising companies operating outdoor LED large-screen media in the Northeast, with 9 LED screen media. In 2012 and 2013, the simulated combined operating income was 21,418,400 yuan and 3,957,460 yuan respectively, and the net profit was 8,854,500 yuan and 23.2545 million yuan respectively. The new culture said that this transaction is one of the important steps in the implementation of the extension strategy of the new culture. Through this transaction, the company expanded from the film and television drama business to the outdoor LED media advertising business to realize the organic extension of the industrial chain. The restructuring of the large-scale enterprises in the LED display industry will inevitably have an impact on the industry, and everyone needs to pay attention. Advantages of Outdoor LED Display Outdoor LED display In the past two years, the demand for outdoor advertising market has been continuously improved. LED outdoor display is very popular, mainly LED display has the following advantages: 1. Visual impact powerful size, The dynamic, sound and picture LED advertising can mobilize the audience's senses in an all-round way, effectively conveying information to guide consumption. In the face of overwhelming advertising, the limited memory space of the audience and the infinite nature of information dissemination have made attention become a scarce resource. Therefore, the attention economy has become the largest size to test the advertising effect. 2. Coverage of wide outdoor LED displays are generally installed in high-end commercial areas and traffic hubs with high population density. By stimulating high-frequency communication with consumers, it stimulates consumers' strong desire to buy. 3. The long outdoor LED advertisements can be broadcast 24 hours a day, and the information is transmitted around the clock. This feature makes it easier for the audience to see, and can better guide the potential customer population, so that the merchants can achieve better publicity with less cost. 4. Audience resilience rate Low outdoor LED advertising can broadcast programs to more audiences in real time and in real time through live broadcast technology. Including special topics, columns, variety shows, animations, radio dramas, TV series, etc., the content is rich, avoiding the contact obstacles caused by the conscious conscious avoidance of the advertising audience. Research shows that the resilience rate of outdoor LED display advertising is much lower than the TV advertising dislike rate. 5. Enhance city grades Government agencies use LED advertisements to publish some government information and city propaganda films, which can beautify the city image and improve the city's quality and taste. LED displays are now widely used in sports venues, venue centers, advertising, transportation, etc., reflecting the economic, cultural and social life of a city. LED display is worth looking forward to. The reason why LED advertising is favored by outdoor advertising media companies is that the main reason is the product advantages of LED display itself. As the fourth generation of emerging media, LED display screen integrates modern high-tech with environmental protection, high-resolution imaging, natural and delicate color, display video and text and wide viewing angle, fully catering to the technical requirements of modern advertising media and urban crowds. The viewing requirements are the perfect combination of high technology and traditional media. In addition, the continuous breakthrough of LED display technology has brought new changes to outdoor advertising. Such as outdoor high-pixel LED display has improved from product performance to display effect, intelligent control of display brightness effectively removes light pollution caused by excessive display screen, outdoor surface mount LED display is more than in-line type Light and thin, the picture is more delicate. Outdoor LED display ads have more prominent features and advantages than other media ads. The increasingly advanced LED technology provides an opportunity for outdoor advertising to enter the LED era. In the future, the intelligent LED display will lead the audience from far-sighted to intuitive interaction, which will really bring the media closer to the audience. The challenge of LED outdoor display is more complicated than the indoor LED display. There are still many places to consider for LED display in outdoor applications. 1. Resolution index: to meet the manifestation effect under various long-distance or high ambient light conditions. The resolution of the traditional liquid crystal display can only reach 1024,768, and according to the actual test data, the resolution requirement of the outdoor application to the display device must be at least 19201200, in order to appear normally under the influence of sunlight, for the LED advertising machine, the resolution It won't be too big a problem for its application. 2, waterproof and dustproof: In order to use all outdoor, waterproof and dustproof is the first to face, the protection level of the equipment case must be waterproof, the general waterproof level reaches IPX5, can run normally in heavy rain; dust is falling Product efficiency and accelerate the aging of goods, outdoor display equipment must have a specially designed dust-proof structure and dust-proof filter products, dustproof level reaches IP65. 3, intelligent constant temperature: outdoor advertising machine will have solar radiation during operation, The three primary aspects of heat such as air convection and internal electronic components are different. According to the regional temperature difference and the orientation of the equipment, the LCD advertising machine must have a temperature control scheme. Some are air-conditioning type heat dissipation, and some use forced air-cooling type heat dissipation. But no matter what kind of cooling solution, the goods generally meet the temperature: -30 ° C 55 ° C, humidity: 10 愒诵 lucky! ?, anti-riot anti-theft: outdoor display equipment is generally used in outdoor public places, public safety and the safety of the equipment itself are on the issue of outdoor development, the general outdoor display equipment will use special tempered laminated glass, even if the glass is damaged, It can only produce fine cracks like spider webs, and its fragments adhere firmly to the middle layer, which can avoid personal injury or property loss caused by glass falling. In addition, in the face of theft, you should avoid the screws exposed, and combined with anti-theft locks and solid structural support to solve the anti-theft problem. 5, lightning protection: In order to complete the all-weather outdoor playback performance, outdoor display equipment must also have a reliable lightning protection electronic control design, in the thunderstorm days to provide equipment security. 6, anti-reflection: in the outdoor environment, the interface is clearly visible, anti-reflection is also an important aspect to be considered, it is necessary to use special coated glass to improve the visual view and resolution of the picture, reducing screen reflection. 7. Anti-electromagnetic disturbance: The uncontrollable nature of the outdoor environment makes the anti-electromagnetic interference function of the outdoor display equipment very important. We can't modify the outdoor environment, but we can use the shielding method for the internal electrical parts of the equipment, which effectively blocks The internal device and cable disturb the signal, which can prevent external electromagnetic interference on the LED products.
Tablet Coating Machine,Animal Medicine Coating Machine,Film Coating Machine,Sugar Coating Machine
Changzhou Bole Tech Co.,Ltd , https://www.bolecoater.com