On July 13, 2014, two bus products SLC80 and A30 provided by Mercedes-Benz were released in Shangyu, Zhejiang Province. The release of two new products became the cooperation between Mercedes-Benz and Zhejiang Jingang Automobile. The starting point has also become a new force in the rise of China's high-end passenger car market.
Robert Leh, President and CEO of Daimler Bus (China) Co., Ltd. said: "As the first Mercedes-Benz authorized passenger car body manufacturing partner in China, Zhejiang Jingang Automobile will be our company. Gradually deepening the establishment of an important foundation in the development of the Chinese bus market, its aluminum body technology has won our recognition, and the installation on the Mercedes-Benz chassis will make our products more excellent. On the whole, our cooperation with this time is very Satisfactory, the progress is also very fast, especially in the technology sharing and product development, we have achieved a high degree of uniformity. The listing of two new cars, A30 airport shuttle bus and SLC80 high-end commercial bus, is our biggest achievement and also a witness to the success of this cooperation. ""
The reason why Germany's Mercedes-Benz will choose Zhejiang Jingang Automobile as its partner, technological innovation may be an important weight to win the recognition of Mercedes-Benz. Yan Sheng, chairman of Zhejiang Jingang Automobile Co., Ltd. told reporters: "As early as 1996, we independently designed and produced. Asia's first aluminum double-decker bus was exported to Hong Kong, creating the first export of luxury double-decker buses in China. From 2003 to 2013, we created many firsts in the field of Chinese passenger cars, such as Asia. An aluminum alloy full load double-decker bus and the first hybrid double-decker bus in China, and has 8 national invention patents. With our advantages in technological innovation and the business philosophy consistent with Mercedes-Benz, Germany finally The Daimler Group chose us."
When it comes to innovation, product innovation is particularly important, which is why it is the first to introduce airport shuttle buses and luxury commercial vehicles. "Based on our analysis of the current market situation, currently in China, the passenger bus market has the characteristics of weak market growth and weak products. The homogenization is serious, the price competition is fierce, and the market structure has already formed. The consistent market strategy of Mercedes-Benz and Jingang Automobile is to adhere to the brand image of Mercedes-Benz and position the high-end market. Therefore, we must conduct market segmentation and seek opportunities. As an important image and service product of major airports, the airport shuttle bus has high requirements for brand image and according to airport passenger transportation standards. Through our concerted efforts with Mercedes-Benz, we have realized the best industrial solution for airport shuttle bus. Therefore, the Mercedes-Benz A30 is the first to introduce a competitive product. Similarly, in the high-end commercial bus market, after our research on the market, 90% of customers choose the product first to consider the brand factor, not the price. As the world's Mercedes-Benz that has created countless classics Division, Mercedes-Benz brand means "noble, king, prominent, supreme" status symbol, so this is our unparalleled advantage, in addition to product performance, around the five core technologies of high-end commercial buses, in Mercedes-Benz and Jingang Under the cooperation of four years, we have overcome the technical difficulties and launched the milestone Mercedes-Benz SLC80 high-end commercial bus. It can be said that this is a new generation of products, which can bring the most outstanding driving to customers. Experience, so under the brand's guarantee and innovation of core technology, we launched the SLC-80 product." Yan told reporters.
The reporter learned that in April 2012, Zhejiang Jingang Automobile officially became the partner of the Daimler Group passenger car project. It is currently the only enterprise with independent intellectual property rights of aluminum alloy lightweight technology. It now has a number of national patents and airports. The shuttle bus and the aluminum alloy Mercedes-Benz commercial vehicle are the result of cooperation.
Mercedes-Benz SLC80 commercial car, exquisite shape reflects six characteristics, safe and reliable, powerful, elegant and elegant, comfortable driving, fuel-efficient and environmentally friendly, and a variety of internal layout options. Secondly, the SLC80 adopts Mercedes-Benz engine and chassis, and uses Jinkang Automobile to reduce the weight of the all-aluminum body. The entire model, design and production process are completed under the joint guidance of Mercedes-Benz engineers and leading experts in the domestic bus industry. In April 2014, at the "Mercedes-Benz Car Bus Brand Festival" held in Tianjin, the first exhibition of the Mercedes-Benz SLC80 commercial vehicle received nearly 100% praise from the participating audience.
Like the SLC80, the A30 also uses the world's top NVH solution and the all-aluminum body of the Jingang Auto. The exterior is novel, 14M long body, standard 360-degree image system, safe, lightweight, fuel-efficient, long warranty; Second, the use of the original Mercedes-Benz BF30 chassis and engine, and matching 14 large compressed air tanks to ensure low-speed airport, the need to stop and go; third, large carrying space, can transport up to 140 passengers at a time; fourth The use of airport textured interiors and first-class defrosting systems imported from Germany ensures the quality of passenger cars and the environment inside the cabin.
Undoubtedly, the launch of the two products is the choice of the market environment, and it is the result of both sides' research. "Technology is the key to meeting market demand. Nowadays, the demand of consumers is constantly upgrading. Without technology guarantee, without continuous innovation, this problem cannot be solved. In addition, as a Mercedes-Benz company, the basis of cooperation between the two parties is to jointly create Products with global leading level, if there is no technological innovation ability and no technical complementarity, they will lose the meaning of cooperation." Robert told reporters.
Indeed, as a global leader in passenger car manufacturing, Daimler is committed to providing the local market with products that best meet the needs of local customers. The Mercedes-Benz BF Airport bus chassis imported from Mercedes-Benz's Samana chassis manufacturing plant is perfectly integrated with the aluminum alloy lightweight body produced by Goldenport Motor Co., Ltd. as a model for the combination of the two. The series products are products that meet the needs of market segments and will be mainly used for airport ground transportation. This model is equipped with a Mercedes-Benz diesel engine and meets Euro 5 emission standards. Another product released on the same day, the SLC80 equipped with the Mercedes-Benz Atego 818 chassis, will set a new standard for the Chinese high-end commercial bus market, and its future is worth our expectation.
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