Auto counterfeit parts are deeply entrenched in China's auto market. Users are frustrated at counterfeit and shoddy products. How to effectively protect consumer rights, standardize market order, and win the long-term and continuous anti-counterfeiting “battle†have become a concern of the company. Focus.
Foton Cummins Engine
Since its launch in 2009, Foton Cummins has continued to increase its sales volume through its excellent product quality and excellent service system. In 2015, it achieved sales of 172,000 units, an increase of 30% over the same period of last year. Currently, the sales volume of Fukang products has exceeded 600,000 units. With the continuous increase in engine sales and market holdings, the demand for after-sales accessories market is very large, driving poor merchants to start making counterfeit filters to earn huge profits. In the past two years, there have been many cases of engine failure caused by multiple false filters on the market. The more you come. Then, what hazards does the use of non-genuine filters bring to the engine? How can the user identify which products are genuine? Which channel can they use to buy genuine products? Continue to create a safe and secure consumer environment for the users of Conoco Users are willing to spend, worry-free consumption, enjoy consumption.
Let's look at a real case first. An ISF3.8L user in Beijing is driving at a speed of about 80km/h at a high speed. The engine suddenly accelerates and becomes weak. The user immediately slows down and slows down to the parking zone. When the user stops the engine and turns off to check the engine, an abrupt noise appears in the engine. Valve chamber cover and oil pan have serious failure phenomena. The service station pulled the vehicle to the service station for further inspection and found that the engine had a serious fault in the Lovat. Repair parts of the vehicle costs and working hours nearly 20,000 yuan. However, our investigation found that the real cause of vehicle failure was caused by the use of non-genuine filters. The non-genuine filter has poor filtering effect on the filter paper and the sealing ring is not strict, which may cause the engine oil pressure to be low and the oil to leak. Finally, the engine pulls the cylinder and burns the tiles. The use of non-genuine filters not only has a bad influence on Foton Cummins products, Cummins, and Foton brands, but the key is that users' use rights are also infringed.
The real case of the false filter causing the burning of tiles
Of course, there are still many users who use genuine spare parts with overhaul distances of over 500,000 kilometers. There are no less than one million kilometers of gold users. Zhang Yu, a user in Inner Mongolia, is one of the 1 million km without major repairs. How did Zhang Yu do it? Zhang Yuru said: Treating vehicles is like treating their children. Daily inspections and regular maintenance as required require the use of genuine filter cartridges. For him, he naturally can grow "healthily."
1 million gold users without major repairs Zhang Yu
Maintaining user rights and advocating users to select genuine filters is the responsibility of Fukang. It is also a prerequisite for Fukang's products to continue to provide users with maximum revenue. In order to effectively identify counterfeit and shoddy products and curb counterfeiting, Fukang has specially produced the "Futian Cummins ISF Easy-to-Use Filter True/False Identification Guide." Joint host companies, distributors, service stations, parts sales, users and media, through multi-channel publicity show the hazards of false filter system and true and false identification methods, training users to counterfeit awareness and identification capabilities, cut off the counterfeit market from the terminal .
Up to now, anti-counterfeit promotional materials have been fully and massively distributed to terminals, allowing users to see and improve the user's ability to distinguish when vehicles are entering the station for maintenance. After one year of hard work, the company participated in regional conferences, user recognition conferences, service provider forums and other meetings in 35 sessions. The site explained the method of distinguishing genuine and fake articles, accumulatively benefiting 1,500 users and successively in Beijing, Tianjin and Hebei. Triangular, Pearl River Delta and Southwestern regions have launched a series of activities such as the “Cummings ISF Easy-to-Use Filters True and False Identification Guide†and truly “hand in hand and share the benefits of smooth consumptionâ€.
Users can purchase genuine accessories in a variety of ways. Details are as follows:
1, genuine accessories Futian official website: https://futian.tmall.com
Foton Auto Parts Official Flagship Store
2. Fukuda and Cummins authorized service stations and authorized dealers can purchase genuine accessories. Details can be found in the user manual.
3, Futian authorized accessories dealer store display
Foton Cummins authorized parts agent library
4, Cummins channel accessories purchase hotline
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