In 2012, the market will focus on structural adjustment

Bid farewell to the outbreak of growth, the Chinese auto market began to return to rational development from last year. Recently, at the China Automotive Market Research Summit 2012, experts conducted in-depth discussions on the trend of China's auto market this year. Chi Yifeng, general manager of the Asian Games Village Automotive Trading Market, described 2011 as a “wheezing year” for the development of China's auto industry, and it is also a year for ready to go, and 2012 is a new round of development for the automotive industry.

The new car market will grow steadily at a growth rate of 10%; the used car market will usher in faster growth at a growth rate of 20%; the growth rate of the imported car market will slow down... In 2012, the views of various institutions and authorities will be consolidated. Although the increase in production and sales volume in China's auto market will not be particularly large, the structural adjustment characteristics of various market segments are obvious.

The new car: the competition between quality and soft power has just returned. 2011, the year in which the “Twelfth Five-Year Plan” started, but China’s auto market suffered the first micro-growth in more than a decade due to the withdrawal of encouraged policies. Statistics show that the growth rate of China's passenger car market is about 3%. However, micro-growth does not mean recession. At present, major car companies are no longer just selling cars to fight sales, but have turned to service and other soft power to enhance and concentrate on building a brand. At the same time, it constantly adjusts its product mix to increase the sales ratio of high-end and mid-to-high-end models with higher market potential.

Faced with the slowdown in market growth, Xu Changming, director of the Information Resources Department of the National Information Center, said that according to the experience of developed countries, the first high-speed growth period of the automotive market is the incubation period, which will last for about five years, with an average annual sales growth. At around 30%, the number of vehicles in the possession of thousands of people is about 5; the second period of rapid growth is the popular period, it will last about 10 years, the average annual growth in sales is about 20%, the number of cars in the population of 130 About. All kinds of signs show that the Chinese auto market is now in a second period of rapid growth, so in the next 10 years, annual sales growth will remain at 13%-15%.

However, although the growth momentum is certain, the competition among big car companies will become increasingly fierce. Experts generally believe that as China's auto market consumption becomes more and more obvious, higher-quality luxury, personality and new energy vehicles will become the mainstream of market demand. Being gradually eliminated, the lack of strength of the car companies will also face reshuffle. This trend will be more apparent in 2012.

Used cars: The total number will break 5 million. In 2011, for the new car market, it was a policy withdrawing years, but the used car market was patronized by the policy. In addition to a series of old vehicles phasing out the renewal stimulus policies, the State Administration of Taxation issued a new “Administrative Measures on the Acquisition of Vehicle Purchase Taxes” at the end of last year, which also injected a strong driving force for the used car market.

Shen Rong, deputy secretary-general of the Auto Dealers Association of China, said that the cancellation of the purchase tax transfer, transfer, and change of vehicle purchase tax opened up an imaginative space for the further development of China's used car market in 2012. Shen Rong predicted that with the support of various favorable policies, the growth rate of the used car market in China in 2012 will continue to surpass that of new cars, at around 20%, and the total transaction volume is expected to exceed 5 million.

In addition, Shen Rong also pointed out that, like the new car, there are regional consumption differences in the used car market, and the development of each area is very unbalanced. However, Shen Rong said that it is precisely this trend that gives us a hint that there is still more room for imagination in the development of the used car market. Once a certain amount of savings is formed, the activity of used cars should be said to exceed that of new cars and become a vehicle in China. A driving force in the market.