Xingji Gear: Breaking Through Technology Shortcomings to Increase Brand Influence

"With the rapid development of China's auto industry, gear and other related industries have also been further developed, and this has also brought more opportunities for the company's business development." Recently, the general manager of Chongqing Xingji Gear Co., Ltd. Lei The Chinese said in an exclusive interview with reporters.

Ray Chinese told reporters that in recent years, Star Gear has firmly grasped the opportunity of the rapid development of the automobile and its parts industries, and actively explored the company's business in the field of parts and components. After 17 years of development, the production of Star Gear Gear products have gradually gained a firm foothold in the market and have been widely recognized by customers. Currently, Star Gear has established long-term strategic partnerships with several well-known automobile manufacturers both at home and abroad, including Changan Automobile, JAC, BYD, Great Wall Motors, Brilliance Automotive, UK GKN, and Finland Konecranes. The target market has also gradually evolved from the original mini-vehicle to mid- to high-end cars and heavy trucks. In addition, Ray Chinese told reporters that the company at this stage not only focused on the vigorous development of domestic business, but also the development of the eyes of the international market, since 2010, the company has been in Iran, India, Italy and other places to vigorously expand their market share.

Speaking of cooperation with many independent brands, Lei Chinese stated that Chinese independent brands have developed very rapidly in recent years, both in R&D, design and manufacturing processes. However, with the constant cost of energy and basic materials, With growth, self-owned brand companies will also face more challenges and need to improve in many aspects. Judging from the current stage, the main problem of self-owned brands is still from the technical level. On the one hand, technical shortcomings lead to the lack of competitive high-end products. On the other hand, there is also a lack of innovation in design. Lei Chinese also stressed that such lessons apply equally to domestic components and parts. Over the years, domestic companies have not only lost their strategic objective of “market-for-technology”, but also compared with foreign companies, technology still lags far behind, and product quality has always been lagging behind. At the low end, in the future, we should increase our investment in research and development and strive to have our own core technologies.

Although the current performance of Star Gear in the market is good, but the company is not satisfied with the performance achieved today. Interview with China Lei said that the company has been actively promoting the next "five-year plan", that is, spending 350 million years to create a car gear production base, the project has now completed more than half, and has entered part of the production phase. At the same time, during the construction of the project, the company also introduced many advanced equipments and outstanding R&D personnel, aiming at comprehensively improving product quality. “The completion of the production base for sedan gear will bring more development opportunities to our company, which will help enhance the brand influence of the star gear in the domestic and foreign parts and components industry, thereby increasing our competitiveness and market share.” Lei Chinese told reporters in this way.

Recalling the years of development of Xingji Gear, Lei Lei said with emotion that the good development of the company's business has benefited from the following three aspects: First, the company strictly controls product quality, establishes a dedicated quality control team, and establishes a flexible supervision and inspection mechanism. Guaranteed to produce high quality products. Secondly, Xingji Gear pays attention to establishing a long-lasting and good cooperative relationship with its customers, with the aim of “perfect service” and strives to be perfect in every service link. In the end, the company has always adhered to the “people-oriented” development philosophy for many years, focused on the development of its employees, and fully mobilized the enthusiasm of its employees by creating a harmonious and autonomous working environment, and ultimately achieved the orderly conduct of various businesses and the expansion of related businesses. .

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