Rising fuel prices continue to drop consumers wait and see

The reporter visited the auto market and found that the price of cars has dropped by a big margin, some have fallen by as much as 100,000 yuan, and some have used 20,000 yuan to reach 50,000 yuan. However, consumers are still showing "callifid" and they are not enthusiastic about buying cars. .

With the rise of oil prices on the 20th of this month, the cost of car owners has also risen again. In response, auto professionals have stated that dealers must intensively conduct operations in the automobile market, and must increase the transformation of marketing ideas.

Status: 80% reduction in passenger flow year-on-year

“Every weekend we shop was crowded with people. But since this year's passenger traffic was extremely low, sometimes there were only seven or eight guests on the weekend, and the passenger flow was reduced by 80% compared to the same period of last year. Even if we did activities, there was no How many guests arrive at the shop?” Recently, when the reporter interviewed Liaobu Motor City, 4S shop marketing staff complained to reporters.

This reporter learned that since March of this year, Dongguan's auto market has cut its prices by a big margin, and some models have reduced their prices by more than 100,000 yuan. "We have never sold at a lower price, and now we have begun to lower prices. This month we only sold more than 30 vehicles. This month's task can't be completed." The sales manager of a well-known brand in Jiaobu said to the reporter.

Data: Car prices continue to decline
According to the price monitoring center of the National Development and Reform Commission monitoring 36 large and medium-sized cities throughout the country, the national automobile market price fell mainly in February, and the prices of domestically-made cars and imported cars all declined at different levels.

In February, domestic auto prices fell by 0.28% from the previous month, which was a decrease of 0.95% from the same period of last year. The price of passenger cars continued to decline slightly, falling by 0.10% from the previous quarter and 1.61% from the same period of last year. The price of minibuses was the same as that of the previous month and was down 0.37% year-on-year; the price of basic passenger cars was up slightly by 0.16% compared to the same period last year. 2.87%. The overall price of commercial vehicles was slightly lower, which was a 0.50% decrease from the previous month and a decrease of 0.10% from the same period of last year. Among them, the price of commercial buses dropped by 0.81% compared with the previous period and decreased by 0.34% from the same period of last year.

In February, the prices of imported cars continued their downward trend, decreasing from the previous month by 0.60% to 1.57%, a decrease of 3.69% from the same period of last year. Among them, the price of imported cars dropped by 0.56% month-on-month and decreased by 4.40% year-on-year; the price of imported SUVs fell by 2.59% month-on-month and decreased by 2.98% year-on-year.

Phenomenon: Increase in vehicle cost due to rising oil prices

With the 20th of this month, the retail price of refined oil was raised again, and the increase of gasoline and diesel was 600 yuan/ton. The oil prices in various places had “broken 8”. Consumer car costs are also rising steadily.

"Now that the price of oil has risen so fast, you can afford to buy a car and you are afraid of raising a car. If you want to buy a car, you should choose a small-displacement, more fuel-efficient model," said Miss Meng, a consumer in Nancheng.

Faced with rising oil prices, there are also dealers that will not affect sales, after all, consumers who can afford to buy cars will not care about rising oil prices.

Deng Weining, an automotive expert, said that the cold market is not directly related to the rise in oil prices. In March and April, traditionally it was the traditional off-season. The rise in oil prices will allow consumers to pay more attention to fuel consumption when buying a car, which is good for fuel-efficient vehicles.

Opinion: Is it a good time to buy a car?

Huang Wei, manager of GAC Toyota Huamei Store Market Department, believes that this year's auto market is rapidly depressing on the basis of luxury car prices, resulting in a rapid decline in the sales price of new car sales across the industry. The drop in the sales of the shop can be seen.

There are also automotive professionals who say that for auto dealers, the mere sale of complete vehicle profits has turned their attention to high value-added auto aftermarkets such as boutique sales and after-sales maintenance packages. At the same time, dealers must intensively work on the operation of the auto market, increase the transformation of marketing ideas, improve their own quality, and truly transform themselves from sales-oriented to service-oriented and community-based service models.

Yinhong Deng, an automotive expert, said that the soaring oil price may have a positive effect on the economical, small-displacement, fuel-efficient models, and bring some opportunities to the lukewarm auto market. And in the long run, economic cars will be the mainstream of the automotive consumer market.