Who is the life-saving straw for BYD 2011?

On the 24th, after visiting Beijing, Shanghai and Hong Kong, British Transport Minister Rep. Hammond returned to Shenzhen BYD to seek green transportation solutions for the London 2012 Olympic Games.

Has long passed lunch time, in Philip Hammond's "public transport PK private car" in the pure electric vehicle sales terminal strategy judgments, BYD President Wang Chuanfu explained, BYD implementation of "transport electric first" strategy because in addition to BYD itself Another important reason for the battery advantage is that it is more important for Chinese companies to cooperate with the government's strategy.

“The carbon emissions from buses and taxis are dozens of times more than private cars, which is the main culprit of urban air pollution.” Although there is a BYD new energy vehicle strategy that has been questioned as “overly relying on government purchase orders and financial subsidies”, Wang Chuanfu’s In the dream of New Energy, he also emphasized that BYD will develop electric vehicles in the public transportation sector (buses and taxis) in the future.

Its semi-annual report also shows that the company's main business losses in the second quarter, relying on "non-operating income" (based on government subsidies) barely make profits.

“Wang Chuanfu is obviously older and has seen some white hair.” In a brief interview, the sharp-eyed media counterpart quietly told the author.

BYD's winter may be colder than the outside world expected.

After experiencing severe declines in first-half performance, large-scale layoffs, and vehicle safety issues, BYD (002594), which is in the aura of “new energy”, has fallen into the whirlpool of environmental pollution. At present, the surrounding residents who are involved in pollution are under rights protection.

According to the results monitored by the 34 organizations of the National Environmental Protection Organization (IPE), the Public and Environmental Research Center (IPE) has shown that there are different levels of heavy metal pollution in 29 brands including BYD. According to IPE, the main pollutants of BYD and its product suppliers may include nickel, chromium and other first-class pollutants in addition to total copper.

The recent continuous explosion of BYD's "bad" information made Wang Chuanfu, who is focused on technology, have to spend more effort on revising BYD's corporate governance program and adjusting BYD's pace.

First of all, after the departure of Xia Zhibing, former Vice President of BYD, and general manager of sales, after a major adjustment of the sales team, it was reported that the layoffs have recently spread to the entire BYD auto industry group.

In addition, the semi-annual report of BYD, which was terrible, recently announced that the proposed issuance of corporate bonds does not exceed RMB 6 billion (including RMB 6 billion). The issuance of corporate bonds is intended to “meet the company’s funding needs and effectively reduce financing costs”.

Can BYD succeed in "killing his arm for survival"?

In the business model of electric vehicles, BYD also tried to lease models other than government procurement and urban demonstration operations. Recently signed with the world's largest car rental company Hertz to launch electric car rental business.

According to the author's observation, the energy storage power station and the new energy vehicle are just BYD's future ideas. Currently, it is possible to “power” BYD or the traditional fuel vehicle.

On the 26th, G6, the highest-end model that BYD has listed so far, is listed on the first leg of Changsha. Although equipped with TI, TI DCT, but the G6's price range is set at 79,800 yuan -112,800 yuan.

The question is: Can G6 become the life-saving straw for BYD 2011?