2013 FAW-Volkswagen sales target 1.5 million

FAW-Volkswagen announced its sales target for the year - 1.5 million units, ranking first in sales of all car companies. Some people think that FAW-Volkswagen has gone from third to first in three years, and it is a bit too fast. Some people think that FAW-Volkswagen has increased by more than 30% year-on-year in 2012, and this year's target growth is only 10%, which is a bit too conservative.

In fact, whether the FAW-Volkswagen sales target can be accomplished is not based on market performance but on production capacity. The goal of 1.5 million vehicles proposed this year is not intended to pursue first. Because, for FAW-Volkswagen, its sales increase rate is very much depends on its production ramp.

It is said that if a graduate student enters FAW-Volkswagen in charge of production work, it is likely that he will earn more money by working overtime than by some of his classmates who are selling the company. The leading role of production is stronger than sales, and the production capacity determines the sales volume in the current year. It can be said that FAW-Volkswagen has made other car companies jealous.

In 2011, FAW-Volkswagen’s sales target was 1 million, and sold 1.035 million vehicles. Although it was over-completed, it only had 35,000 more. This extra 35,000 vehicles has almost squeezed the production capacity of the Changchun plant to the extreme. The official expression is that it is a "production capacity miracle." If capacity problems can be solved, FAW-Volkswagen will definitely have more than 1,035,000 vehicles in 2011. Many models do not need customers to line up to collect cars. There is an interesting detail. Sun Guowang, director of the FAW-Volkswagen General Manager Office who was in a new position last August, admitted at a communication meeting that FAW-Volkswagen was in J. D. Power's after-sales service satisfaction index ranks behind and has a lot to do with production capacity and slow delivery.

Last year, the Chengdu plant was finally put into production, causing the 2011 FAW-Volkswagen, a car-free city, to fret slightly. The brand new Sagitar was listed less than 10 months ago and has reached the monthly sales of 20,000 units. The new Sagitar's pedestal allowed the production capacity of the Chengdu factory to be rushed to run, and Sagitar became the fastest single model for the climb. The output of the 1 million Changchun plant has reached its peak. The rapid expansion of the Chengdu plant has greatly reduced the production capacity constraint of FAW-Volkswagen in 2012. As a result, the sales volume was 160,000 more than the targeted 1.2 million vehicles. The phenomenon of waiting in line for cars in 2012 was also greatly reduced.

The author learned that FAW-Volkswagen had re-established the 2013 Chengdu plant's climbing target of 480,000 vehicles at the end of last year. The Changchun factory, which is known as the "miracle," contributes a maximum of 1 million vehicles in the beginning, and it is only enough to achieve the goal. By 2014, the production capacity of the Foshan plant could contribute to sales.