On January 13, Jaguar Land Rover announced that its global sales reached a new high of 358,000 last year, a year-on-year increase of approximately 30%, and the Chinese market increased by more than 70%, thus replacing the United Kingdom’s largest single market in Jaguar Land Rover. Overall Sales: Jaguar Stops, Land Rover Proliferates
In December 2012, Jaguar Land Rover sold 33,589 vehicles worldwide, compared to 29,088 units in December 2011, which was a 15.5% increase year-on-year. Among them, the Jaguar brand accounted for 14.7% of the total, with 4,939 units sold in the month, a slight increase of 2.7% year-on-year, and 4,807 units in the same period of last year. The Land Rover brand contributed 85.3% of the total. The sales volume for the month increased by 18.0% from 24,281 units to 28,650 units.
Last year, the cumulative global sales of Jaguar Land Rover totaled 357,773 vehicles, an increase of 30.4% year-on-year, based on 274,280 vehicles in 2011. According to the parent company Tata Group's fiscal year (this fiscal year, April 1, 2012 to March 31, 2013), the cumulative sales volume for the first three fiscal years of the fiscal year (April to December) was 259,165 units. In the same period of the fiscal year, 207,251 vehicles increased by 25.0% year-on-year. The growth rate of sales from April to December 2012 was slower than the previous average.
The accumulated sales of the Jaguar brand for the calendar year 2012 have continued to increase, but the cumulative sales for the current fiscal year have declined due to a year-on-year decline in sales volume in the second half of 2012. Last year, Jaguar’s global sales increased by 6.3% from 50,678 units to 53,847 units. From April to December, Jaguar’s global sales fell by 1.0% from 38,796 units to 38,416 units.
The cumulative sales volume of the Land Rover brand for the 2012 calendar year and the current fiscal year both maintained a year-on-year increase of over 30%. Last year, Land Rover’s global sales increased by 35.9% from 223,602 vehicles to 303,926 vehicles. From April to December, Land Rover’s global sales increased by 31.0% to 220,749 vehicles from 168,455 vehicles.
Regional sales: China leaps to the largest market
In December of last year, Jaguar Land Rover saw an upward trend in sales in most of the major single and regional markets, and only suffered a decline in the downturn in Europe. The Chinese market has grown particularly rapidly. December and full-year sales have ranked first in the single market. In particular, sales in December exceeded sales in other regional markets, including European markets that do not include the United Kingdom.
Jaguar Land Rover sold 8,201 vehicles in China in December last year, 5,167 in December 2011, an increase of 58.7% year-on-year; throughout 2012, Jaguar Land Rover sold 73,347 vehicles in China, compared with 42 in 2011. 803 vehicles, a year-on-year increase of 71.4%; from April to December, Jaguar Land Rover accumulated sales of 55,348 vehicles in the fiscal year of China, compared with 34,033 vehicles in the same period last year, an increase of 62.6% year-on-year. As previously predicted by foreign media, the Chinese market has replaced the United Kingdom as the single largest market for Jaguar Land Rover.
In December of last year, Jaguar Land Rover’s sales in the UK increased by 3.4% from 3,981 units to 4,118 units, and from the same period last year, 57,441 units increased by 19.0% to 68,333 units.
In December of last year, Jaguar Land Rover’s sales in the United States increased by 5.7% from 6,318 units to 6,678 units; from last year’s 54,379 units, it increased by 11.4% to 60,587 units.
In December last year, sales of Jaguar Land Rover in Europe outside the United Kingdom increased by 2.5% from 6,788 vehicles to 6,960 vehicles; from last year, 59,130 ​​vehicles increased by 33.3% from the same period last year to 78,842 vehicles.
In December of last year, Jaguar Land Rover’s sales in Asia Pacific outside of China increased by 45.0% from 1,125 units to 1,631 units; from last year’s 12,371 units, it increased by 37.7% from the same period last year to 17,029 units.
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