In 2013, it was Bridgestone 's breakthrough in seeking a higher level of development in the Chinese market. Bridgestone (China) Investment Co., Ltd. recently stated that it will continue to bring higher quality car life to Chinese consumers by taking “go further†as a corporate goal and uphold the corporate mission of “maximizing quality and contributing to societyâ€. .
Develop more detailed quality standards
In recent years, consumers have become increasingly concerned about tire safety, and more attention has been paid to the control of tire quality and safety. With the internationalization of automakers, auto parts and components are also required to have a "universal quality level in the world." In this regard, Bridgestone (China) Investment Co., Ltd. Chairman Yoshihide Right said: "The Bridgestone Group has a global quality assurance system, from product development, design, equipment, procurement, manufacturing, logistics, to sales, All links in the market planning strictly follow the global quality assurance standards established by the Group and the necessary elements of global quality assurance, and on this basis, we have formulated more detailed individual quality assurance standards for the characteristics of the Chinese market and raw product targets. In the fields of environment, safety, and disaster prevention, it also promotes the production of factories conforming to the Bridgestone brand, providing all-round, safe, and safe products for Chinese consumers.â€
Speed ​​up the pace of technological innovation
Under the guarantee of a strict quality management system, Bridgestone is striving to accelerate the pace of scientific and technological innovation and to develop advanced tire technologies and products that will allow consumers to feel at ease.
Since entering the Chinese market, Bridgestone has made continuous progress in the quality of its products, including product quality, sales quality, and service quality, and has gradually improved through various aspects such as network construction, product innovation, and training systems. Recalling that in 2012, Bridgestone achieved many “first time†leaps, and many high-tech products that condense the group's advanced technology concepts were launched in China: the world premiere of its eco-friendly flagship ECOPIA green song companion’s first SUV tire EP850. And the launch of its first R102 product for commercial vehicle users in China is Bridgestone’s “heavyweight†move to fully popularize high-tech green tires in the Chinese market. On behalf of the Bridgestone Group's cutting-edge technologies, tyres equipped with run-flat technology have been successfully matched to the BMW Brilliance Five Series at the beginning of 2012 following localization at the end of 2011, opening up the popularity of this cutting-edge technology product in the Chinese market. door. In addition, BLIZZAK Bingzik, a snow and ice special tire brand featuring Bridgestone's unique foam rubber technology, also achieved its first localized production in addition to the Japanese market in August 2012. It is worth mentioning that the first national product, BLIZZAK REVOGZ, not only continued the ice and ice all-round pedigree, but also inherited the unique green genes of Bridgestone, and became the first in the ice-sharp family due to the effective reduction of rolling resistance. Environmental protection products.
At this point, Bridgestone’s five brands in China’s passenger car product system—the Beattians, the Teraners, the Power Man, the Green Song, and the Ice Sharp—were all realized domestically. In the field of commercial vehicles, the introduction of a variety of tire products including tubeless load-carrying tires and extreme road conditions, combined with the promotion of a low-carbon, environmentally-friendly business model called Bridgestone? Bridgestone brings a safer, fuel-efficient, and diversified product experience to Chinese commercial vehicle users while also helping users achieve green and efficient fleet operations with more economic benefits and safety guarantees.
At the same time, Bridgestone is also expanding its business with the goal of “being deeply rooted in China and becoming a beloved company†and providing people with a safe and comfortable automobile life. They are also involved in safety and environmental protection education, public welfare, and protection of living things. Diversity, support for local auto races, training of young Chinese drivers, and many other aspects take an active part in corporate social responsibility.
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