In the past 2012, the passenger car market in China has achieved positive growth. Compared with the sharp drop in the truck market, this achievement undoubtedly delights the passenger car industry. For 2013, bus companies have made serious preparations to give full play to their advantages and make breakthroughs in market segments.
Three major market segments have good results
The increase in the bus market in 2012 was mainly due to the support of school buses. In 2012, a total of 26,000 school buses were sold, which exceeded 10% of the total passenger car sales, which is an increase of nearly 300% from 2011. In addition, a total of 5001 LNG passenger cars were sold in 2012, a year-on-year increase of 65.5%, far exceeding the increase in the passenger car industry. It is worth mentioning that nearly 40,000 passenger cars were exported in China in 2012, an increase of 30% year-on-year, accounting for 2.5% of China’s total export volume; the export value was nearly US$1.5 billion, an increase of 31% year-on-year, accounting for the total amount of China’s exports. 15%. Become a major highlight of the bus industry.
Bus companies calmly face the 2013 market
For the 2013 market, bus companies have a clear understanding.
The person in charge of Daikin Dragon believes that the Chinese government has lowered its economic growth forecast to 7.7%, the slowdown in demand growth in the eastern region, and tightened supervision of passenger transport vehicles, which has restricted long-distance passenger and tourist travel. Railway construction funds are in place. The acceleration of the approval of urban railway planning, the appreciation of the renminbi, and the reduction of labor advantages will all have a negative impact on the passenger car market.
The relevant person in charge of the Jiangsu Jiulong Automobile Manufacturing Co. believes that although there are many favorable factors, there is no particularly large direct stimulus influencing the market in 2013. On the contrary, some of the negative factors still have offsetting effects. If Europe and the United States are affected by the European debt crisis, the five BRICS countries will be affected by inflation, which will restrict the export of passenger cars in China. Several major traffic accidents in China and a series of stringent regulatory measures that were subsequently introduced have affected the confidence of passengers and bus transport investors.
However, there are more positive factors in the bus market in 2013 than in 2012. The relevant person in charge of Yutong Bus believes that in 2013, along with the acceleration of macroeconomic stabilization and the acceleration of national urbanization, the passenger car market will be better than 2012, and school buses, new energy buses, and urban and rural passenger buses will become the hot spots for the growth of the passenger car market. Suzhou Jinlong even judged that in 2013, the growth rate of the passenger car industry will reach 6-7%. However, it is difficult for the export market to improve significantly.
Bus companies still love market segments
The achievement of these achievements is the result of each bus company exerting its own advantages and deepening its operations in the subdivided markets. Moreover, this effort continued into 2013.
Yutong
In 2012, Yutong participated in the formulation of a new school bus standard in China. Utilizing this advantage, Yutong thrives on the school bus market. According to statistics, in 2012, nearly 30 of the 50 major bus manufacturers in China produced school buses, of which Yutong, Baoding Chang'an, Zhongtong Bus, and eight other companies sold more than 1,000 vehicles. Yutong’s sales were the largest, exceeding 7,500 vehicles, accounting for The total sales of school buses are about 30%. In 2012, Yutong produced a total of 51,535 buses, an increase of 12.07% year-on-year, maintaining its leading position in the industry.
In 2013, Yutong’s judgment on the bus market was “will be better than 2012â€. Yutong will continue to develop in such leading areas as school buses and gas buses. At the same time, it will continue to intensify its efforts in other markets. The annual sales target is 60,000 vehicles, and it will continue to lead the industry.
Jinlong
Dajinlong got rid of the single competition mode in the passenger car industry that used vehicle configuration leading and styling design as the means. In the period from 2009 to 2013, the company invested more than 500 million yuan to upgrade enterprise software and hardware. In 2012, The "Golden Dragon" strategy has blossomed. The engine intelligent fuel economy technology and active safety innovation technology have been successfully developed and applied to passenger vehicles to form a differentiated competitive advantage.
Dajinlong has achieved success in the high-end line of overseas markets. On December 17, 2012, 50 Daikin Dragon luxury passenger coaches will be delivered to Thai customers and will provide transportation services for tourists from all countries in Bangkok. On December 19, 300 Daikin Dragon 18-meter BRT buses were sent to Iran. Dajinlong's export value reached 2.1 billion yuan in 2012, setting another record high.
In 2013, Dakin Dragon aimed at the national highway network construction, urbanization trend, bus priority, hybrid power, and corporate commuter car market. We must vigorously seize market share and achieve new breakthroughs in sales volume and sales.
Suzhou Jinlong
In 2012, Suzhou Jinlong focused on the marketing of school buses, NG buses and new energy buses. High-end commercial vehicles were also launched.
The most successful case for the promotion of Suzhou Jinlong Hager School Bus was the donation of 56 Hagrid happy school buses to the society through the large-scale public welfare activities of “Tiansheng Team†conducted in cooperation with the Mango V Fund and Hunan Satellite TV. Hager NG passenger cars also doubled their production and sales, and 21 new energy passenger cars were included in the list of recommended models for the promotion and application of energy-saving and new energy vehicles. In 2012, Suzhou Golden Dragon produced 26,000 passenger cars and sold 25,000 passenger cars, of which 3,800 were exported, achieving both sales and sales growth.
In 2013, Suzhou Jinlong judged that school buses, NG passenger cars, highway passenger cars, and new energy passenger cars are still the market growth points. They identified their advantages as mid- to high-end buses developed in cooperation with Scania. The market strategy in 2013 was called the “bus strategy†and the goal was to increase the market share of road passenger cars. Another effort is to continue to innovate and promote the industry-leading G-BOS smart operating system. The market goal is to sell 32,000 vehicles, of which 6,000 are exported.
Changlong Bus
In 2012, the focus of Changlong Bus was to push new products and use differentiation to achieve new market growth. The company's National V emission standard LNG passenger car has completed tests, and the fuel saving rate is better than similar products. In 2013, it fully entered the bus travel market. The mature technology of 7-12m pure electric buses will also be introduced to the market with a sales target of 1,000 vehicles.
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